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New strategy introduced by News Corp. regarding smartphone, iPad

The CEO of News Corp. Mr. Rupert Murdoch stated that he would like to introduce the digital content of newspaper to the Apple iPhone, Android, and the Apple iPad in a different and attractive way. The launching date has not been declared yet. But it’s been told that the Managing Editor of The New York Post will be in charge of this new strategy.

Murdoch is hopeful that the adolescents will love this new idea of presenting the news and it will be a huge success for them.

This new application, which will have the free access, will be far better than the present iPad application of Wall Street journal. Though some of the newspaper companies found it troublesome, but it’s true that this is the best possible way to convince those people who are apparently new.

There are some other news companies like USA Today and the New York Times who have the same Unlocked iPhone4 and iPad applications and now News Corp. joins the queue. But it is to be noted that this apps apparently cause no good to these companies.

So these newspaper companies are now looking for some brighter applications as the journal, New York Times, already came with a new application through which publishers are enabled to open an application without putting their money. The NY times will profit from the license fees which they will get from it.

But it is not going to be that easy for the News Corp. as the existing specimens are not exactly what is required to support its bigger overhead. So the News Corp. needs to find out a solution and let’s watch how they find it!

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