Google has announced that they will be releasing a new feature for their marketplace along with a number of applications. As of now, the AT&T Direct Carrier Billing application is now available to AT&T customers that are using some of the multiple Android devices such has HTC Desire, Samsung Captivate i897 unlocked on their network. The service would let users use their accounts, and connect them with their AT&T billing accounts to allow them to more easily pay their mobile bills.
App purchases now can be billed to their provider accounts, allowing them to pay their app bills in bulk at the end of the month. This benefits both the user and the company because it allows users to run up larger tabs on apps when they do not realize what they have spent, but also allows the users to take care of their app payments in bulk, one time at the end of the month. This is a service that has become increasingly common over the course of the last few months, and the AT&T implementation is something that has been rumored for a very long time.
The app was made available to T-Mobile subscribers earlier in the month. Google will likely explore similar opportunities in the near future because this sort of subscription service will definitely increase app sales on mobile devices. Allowing users to not see the damages until the end of the month, or at least delay their payments on a credit-style system and including them in with their provider bills will make the payment process easier but will also make it easier for them to overspend.
It will be interesting to see how well the customers respond to a move like this. It is a drastic change in the way that business is done in the mobile space and will take some getting used to on the user end of the spectrum.
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