Spring is going to be launching a new music services for unlocked cell phone customers of their Sprint Music Plus service. The entire operation will be powered by Real Networks and will allow users to purchase MP3 songs for just $0.69. These songs can then be used as ringtones. The app is currently available for Sprint phones with the Sprint Zone application, and is also available on a number of BlackBerry devices as well.
Devices that were first released before May 2010 will only have access to ringtones and ringback tones through their Sprint Music Plus service. Users will be able to save on each individual ringtone and song when they bundle them together in packs.
All of the purchases that are made through the music system will appear on the Sprint wireless bill. The company released a press release about the potential service earlier in the day to lay out a few of the more interesting features that will be seen with their new service.
To start, users will be able to create particular playlists of different songs, and will be able to specify tones for different callers in your contacts list.
The service will also allow you to search for music by specific artists, or by the generic or through the playlists on your music library manager. This allows you to preview content and also receive recommendations based on the music that you have downloaded and purchased thus far.
It will certainly be interesting to see how well this new service takes off for Sprint. They are likely looking to compete directly with iTunes and Apple iphone 4 unlocked with this new service. The ability for them to market the music directly to their current users should help them to be able to take off.