By Aldo Panessidi
A new report from industry luminary ABI Research indicates that more than 50% of all unlocked cell phones will be capable of running on 4G or 3G data networks. Jake Saunders, VP of Forecasting for ABI Research suggests that . “As the festive cheer of the holiday season dies away, the mood among handset vendors remains quietly confident regarding 2012. The outlook will yield growth in the order of 8%, netting 1.67 billion handsets shipped worldwide by the end of 2012. Particularly notable is for the first time, 3G and 4G handset shipments will capture more than 50% of total handsets shipped." The consumer's appetite for high end mobile devices will also drive the after sales cell phone and tablet accessories market.
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In an earlier report ABI Research identified the worldwide after-market wireless devices accessories sales increasing to more than $50 Billion by 2015. Key accessory market indicators were identified as:
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In the second half of 2011, top tier mobile device vendors unleashed marketing promotions targeting the upward mobile market audience in emerging smartphone and table markets. Samsung, used clever ads downgrading Apple users while extolling the benefits of the Galaxy S II X phones and Galaxy Tablet lines of business to make substantial inroads into these market spaces. Apple is expanding sales channels in emerging markets, with greater success in China than it’s having in India, but is also targeting South American markets such as Brazil. HTC is gaining traction in China, but developed markets such as North America and Europe continue to be the mainstay of its “ship into” markets. RIM, despite its weakness in apps-capable smartphone markets, continues to do well in messaging-centric emerging markets such as Indonesia. Nokia hopes to benefit from Windows Phone 7 Lumia series launches in India (Dec-2011) and China (in 1Q-2012).