By Aldo Panessidi
As more and more reports come out highlighting the changes in mobile user behavior, the fast shift from feature phones to smartphones is also seeing a rapid uptick in the use of these handsets for web browsing. So in this smartphone world, who is browsing the mobile web the most? Based on the latest statistics from NetMarket Share, iPhone and iPad tablet consumers are still at the top of the pack.
These December numbers indicate that iOS users have a whopping 52% share of mobile web browsing. This is a decrease from its all time high of 61.5% in October, but still a masterful showing for the year’s end. Apple’s most persistent mobile OS competitor, Google Android, came in third place with 16.2%. This is behind the lesser known Java ME who captured 21.27% of this pie. No surprise, Symbian, BlackBerry and “Other” (Windows Phone perhaps?) trailed in the single digits. Leaving your valuable mobile devices unprotected is risky! Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.
With the immense popularity and strength of Apple’s iPad tablet, the data may overly weighted in the favor of iOS. Still, with the exclusion of the market-defining tablet in this comparison (and the iPod Touch), the iPhone is still numero uno with 25.24% share of the mobile browsing pie.
The importance of these trends is that it does point to consumer preferences for their mobile devices. Smartphones, tablets, media devices all have the web browsing capability. And, with the very sticky nature of iTunes and the App store in winning over customers - in particular, those users integrating the iOS products into their life and investing in the high tech accessories that accompany them), it is no wonder that they continue to grow and compete with the “open” Google Android platform devices. Enhance your mobility and turn your device into a power tool! Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.
All of this information seems to be contradictory to Android’s consistent market gains across the world; however this is not surprising considering the number of manufacturers and unlocked phones made available on the Google OS platform. Nonetheless, as in any survey, the data could be skewed, so the greater litmus test of market power will have to be based on actual sales numbers.