From the weird files. So CTIA has come and gone this year and we came across this interesting story over at gearlog.com
So it turns out that a big surprise to a lot of people was the Fujitsu booth. They were showing off a cell phone that was water proof. Turns out Sanyo and Fujitsu both make serveral waterproof phones to cater to the Japanese market.
Apparently, in Japan, folks spend a lot of time in the bath. Japanese bathtubs are much deeper and larger than American tubs, and they're more conducive to lounging around. Japanese folks swear by the health benefits of long, hot, frequent baths. Also, in a crowded society, the bath is one place you can get perfect privacy, and some peace and quiet.
It's actually really interesting because Gearlog.com goes on to say
[That] an entire waterproof offshoot of the consumer-electronics industry has popped up: waterproof TVs, waterproof cell phones, and of course, waterproof cell phones with TV capability. Because why should you have to stop a nice, long soak to answer the phone? Makes perfect sense...
It's really interesting that people actually are like this. You rarely see this in North America. Most people take a quick-ish shower and go on with their day, but Japanese people not only like taking baths but they also like features on the phones. So as soon as phones started appearing being water proof it became a standard feature most people wanted