It appears as if Wal-Mart is now looking to play by Apple’s rules when it comes to the in-house applications. Wal-Mart announced that their subsidiary company, Vudu, a company that recently launched in unlocked iphone 4 and ipad excess of a web application that will allow users to stream more than 20,000 movies and television shows directly from the web. This is something that Apple has been looking to limit, and it looks as though Vudu is not looking to play by the rules when it comes to these types of things.
The new service will allow for users to rent and purchase movies that are available on the market, as well as TV shows and other media. It will be interesting to see what Apple has to say about the way that they have gone about allowing users to access it without having to first go through the IOS application marketplace.
Customers will be able to utilize the VUDU Web application in order to access the application without having to go to Apple, which could raise some problems moving into the future. So far, they have been able to put together a list of more than 20,000 blockbusters and classics that are going to be available through the platform.
Movies that are purchased or rented through the system can be viewed through Wal-Mart.com/Vudu as well as through the Vudu.com web application. There are currently more than 300 consumer electronics devices that are available through the platform and it will be interesting to see how quickly this picks up, perhaps challenging Hulu. The entire catalog will be available for a limited time at a reduced price, and prices for rentals and purchases are expected to go up sometime in the near future.