By Megan Fleet
For all its brand recognition and funding power, Microsoft has not seen a high adoption rate of its mobile software in the past. However, this year looks to be a new chapter in the company’s move to diversify its end point offerings from traditional PCs, notebooks, MacBooks, smartphones and tablets. This is being accomplished with partnering with companies like Nokia and BlueStack that will widen their customer base and mobile device sales.
Another recent move to accomplish this was bringing OneNote to Apple’s iOS and Android users will have the cloud-synced note-taking app at their disposal as well. Leveraging this popular organizational tool, Microsoft is spreading its net far by including Apple and Android. And, multi-mobile OS platform availability highlights the changing landscape of customers wanting the device, apps, and mobile OS of their choice which explains the increased popularity of unlocked smartphones.
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Those with Android 2.3 or above can try out the app with 500 notes for free before having to shell out $4.99 to purchase the full version. With established competition like Evernote, Springpad and the up and coming Catch Notes, OneNote is a solid alternative where end users can edit tables synced from the desktop app and create to-do lists. Other features like photo notes, bulleted lists, check boxes and highlights make for a great experience even though custom tables cannot be made and synced.
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Microsoft looks to be making its move with savvy and has a multi-pronged approach. So, we have yet to see what the Mobile World Congress will bring to continue this trend whether it is with accessories or other technology pairings. Whatever is brought to the table, we look forward to it!