Looking at comScore’s January quarter cell phone manufacturer and platform market share statistics in the United States, we see some interesting trends. Despite a sharp decrease in global sales, Motorola mobile devices surprisingly still maintains a 22.9% market share of American cell phone subscribers. They saw a 1.2% decrease since October 2009, which is strange considering the release of the success of the Droid in recent months. Considering Motorola’s lack of smart phone offerings, it tells you that the smart phone does not quite dominate the cell phone market as much as one might expect. Samsung recently claimed to hold the number one spot in U.S. market share, but as with any claim, you need to take with a grain of salt and dig a little deeper. When referring to total sales, and not current subscribers, this claim could be feasible, as there are still a huge number of legacy RAZR phones floating around and inflating these numbers.
Looking at the other popular smart phone manufacturers and platforms, Blackberry, iPhone, and Android all saw gains this quarter, while Palm and Windows Mobile each saw large downturns. Regarding the decreases, it seems as though most can be attributed to a large number of Palm OS and WinMO phone subscribers coming off their contracts. At this point, at the tail end of two year contracts, those operating systems are antiquated at best. It’s well known that WinMo is well past its expiration date, with most people who used Windows Mobile heading to the Droid, iPhone, or Blackberry.
Blackberry and iPhone still dominate the smartphone landscape, but it seems like Droid is determined to steal some market share, as they’ve already gained 4.3% since it was released in November 2009. It will be interesting to see if the Droid can continue to win over loyal iPhone and Blackberry users in the next quarter.