Is the release of the Apple iMessage to start to a larger plan for the company overall? It was one of the most important releases that Apple first announced at the WWDC 2011. IMessage is that service that is looking like it will be one of the most used by IOS and unlocked iPhone 4 users on the whole. Although it is a very basic application, that works very similar to that of the Blackberry messenger, it looks as though this release might be the start of a much larger social initiative on the whole for the company. IMessage is able to do more than just send text messages, your favorite photos and videos, but also works with all of the IOS devices and could be the start of Apple releasing their own instant messaging. Their own instant messaging network would be really great, because then they can outsource it to larger social networks, which allow users to stay connected through the social network utilizing the instant messaging capabilities that have been provided by Apple.
Soon, the company could allow users to download in a message application for their desktop computers that would allow them to connect to users on their mobile devices. This is something that a lot of companies have attempted in the past, but none have really risen to the top of the market in the way that one would expect them to with this technology. Apple seems to have the upper hand in this case with a huge, already geared-in user base. While most mobile devices utilize other instant messaging networks including the AOL Instant Messenger, it looks as though Apple is looking to create its own instant messaging service that would allow the company to further expand upon the ideas that were first launched by research in motion when they release the Blackberry messenger for their Blackberry devices such as Torch 9800, BlackBerry Bold Touch 9900 unlocked. It will be interesting to see what kind of plans they have in store for the new system, and whether or not they’re looking to take it further than ever before.