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HTC Poised to be More Competitive in 2012

By Megan Fleet

AT&T and T-Mobile have been denied their merger based on anti-trust laws. Steve Jobs is no longer a guiding creative force at Apple. The Euro has denigrated from one of the highest valued currencies to one of the most closely watched.  What is the common theme - Uncertainty in 2012 is rising!  Yet according to a report from ABI after market wireless accessories sales are expected to increase slightly more $50 billion volume.  With the following accessory category breakdown:

Bluetooth Headsets at $920 Million

Chargers at $766 Million

Memory Cards $529 Million

Protective Cases and Skins at $520 Million

Headphones and Earpieces at $308 Million

HTC Poised to be More Competitive in 2012

In the same breath, HTC is poised to change their current market situation and be more competitive in 2012 with the release of new cell phones, tablets and other mobile devices along with matching wireless accessories.   The company’s CFO, Winston Yung said “We will focus on the product next year, better and more competitive. Other than new LTE phones for the U.S. market, we have phones for the global market. We will launch some worldwide flagship products. We’re confident in them”.

At the moment, however, HTC will have to contend with the recent sharp (30% - ouch!) decline of its stocks prices (which coincidentally coincides with the cut growth expectations for the final quarter of the fiscal year and a 45 million HTC Cell Phone unit cancellation).

While struggling to keep pace with cellular barons like Apple and Samsung, the prodigy fledgling will find its wings with Beats Audio (an acquisition made earlier this 2011), the Amaze and Raider.

HTC Poised to be More Competitive in 2012

With the loss of a lost patent infringement case that had been filed against Apple - and lost a justification to become embroiled in litigation in regards to S3 graphics threatens to tarnish the HTC glow.  Yet, clever marketing, smart acquisitions, and a plethora of mobile device accessories in addition to noteworthy camera quality and network speed should all help right the HTC ship.

Keep your eyes peeled for the new HTC Ville and HTC Zeta for the next round of Android 4.0 devices and take advantage of some truly great mobile devices and music and give them a whirl yourself. Enhance your mobility! Turn your device into a power tool.  Discover our select accessories specifically designed to make your devices functionally efficient and performance rich.

 

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