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Google and the Super Bowl

There were a few things I noticed last night while watching the Super Bowl. I personally thought that many of the commercials fell flat. I most certainly expected a bit more flash. The Vizio ad was stunning and of course Betty White was hilarious. But one of the most surprising things was the Google Ad. This was certainly an unexpected ad coming from the company that does not spend any money on television advertising. The story it told was really fun and full of nice sentiments. We watched someone’s life unfold through Google searches.

I thought that they should have used a cell phone using Google search and the Google map application on the Nexus One phone. This could have been a great way to highlight their search engine on the cell phone. Most everyone already knows how to Google, but everyone may not know about the Google options for their cell phone. But it was certainly fun to watch and created quite a stir that they even placed an ad during the Super Bowl.

HTC Google Nexus One Black Unlocked GSM Cellular Phone

I also thought it was really cool that as the New Orleans Saints were running onto the field at the start of the game that some of the coaches were taking either pictures or videos with their cell phones. This just goes to show you how far we have come in regard to cell phone technology. The clarity and how easy it is to use our cell phones, like the Nexus One, to take great pictures and video is replacing the need for a bulky camera. I am sure that with a 5-megapixel camera, that they got some great shots, and with a touch of a button, they can share those pictures quickly.

The game was exciting to watch and most of the commercials were good. The Google ad and the David Letterman spot were both surprises and made for a great night of football. I cannot wait until next year to see what the Super Bowl will bring.

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