By Aldo Panessidi
It was only five years ago that Apple turned the mobile device industry upside down with the launch of the iPhone on June 29th, 2007. Five smartphones later, Apple keeps setting the innovation bar higher and higher – for itself, not for its competitors.
That genius has made Apple the biggest technology company in the world by far. Market research firm Strategy Analytics noted this week that since the original apple iPhone debut, all generations including the iPhone 4S have brought in a total of $150 billion in revenue from 250 million devices shipped.
As Strategy Analytics executive director Neil Mawston described it, “The iPhone portfolio has become a huge generator of cash and profit for Apple. A quarter of a billion iPhones have been shipped cumulatively worldwide in the first five years since launch and Apple reaches its fifth birthday at the top of its game.”
Just so we don’t let the past indicate the future for Apple, Mawston went on to say, “However, there are emerging signs that the iPhone’s next five years could get tougher. Some mobile operators are becoming concerned about the high level of subsidies they spend on the iPhone, while Samsung is expanding its popular Galaxy portfolio in particular the recently launched flagship the Galaxy S3 and providing Apple with more credible competition.”