Details were obtained about Apple’s "streaming iTunes" feature at the beginning of July. This move by Apple seems to be a neat way to gain entry into the future which will be heavily in favour of cloud-computing. Most signs point toward the fact that we might be in for quite a wait because the various music labels haven't agreed and their approval is required for this to go through.
Greg Sandroval, who deals with the digital entertainment and media portion of CNET, is of the opinion that the music labels have not acquiesced to this form of service until now, and naturally Apple Unlocked Iphone 4 will not be eager to trigger a confrontation with those that supply its online music store.
It should also be noted that Apple has not yet obtained the requisite licenses from the four major music recording companies, as has been told by insiders in the industry to CNET. They also confirmed that Apple was indeed discussing the matter with the music labels but the record executives have not yet been intimated of the entire details.
In the eyes of a few of the top music labels, Apple could allow iTunes users to be able to stream music from a home PC to other devices without the need for fresh negotiations. However, if Apple were to stream songs from its own servers to other computers and other gadgets then Apple must broker a fresh deal, as told by these sources to CNET.
As an industry, the music sector is still in regressive mode, yet to accept the open-sharing nature of the Internet. Mobile music might be essential in boosting the industry, as exhibited by Rhapsody's iPhone4 Unlocked headset app, rivals Google's Android's streaming and Microsoft with its Zune Passup. Apple iTunes streaming could cross both of these, thanks to its established users, whenever it gets into the scene.