A new study released by Nielsen indicates that mothers more commonly own smartphones, are active bloggers, and frequently use social media such as Twitter and Facebook. According to Nielsen, Fifty-four percent of moms now own a smartphone compared to 50.4 percent of all mobile subscribers in the United States.
American mother's are more likely than overall women own a smartphone such as Apple iPhone 4S, Samsung Galaxy S3, etc.., are more than 18% more likely than overall women to have a smartphone, and smartphone adoption by moms has grown 64% in the last two years. According to “21st Century Mobile Mom Report” indicates 53% of moms say they purchased a smartphone as a direct result of becoming a mom. Simply put American Mom's love their American Smartphones. During a mother's transition to motherhood, the most important features of a mom’s phone change from her address book and text messaging to her camera, up 78% to #1, and video camera, which increased by 167% to #2. Shopping ranks as the No. 1 way most moms (81 percent) use their smartphones.
Carey Witmer, EVP/President, Meredith Parents Network said. “Today's moms are media omnivores and controlling their voracious diet is so important to them that they are constantly creating new rules about how and when media intermingles with their busy lives via their various devices, screens and networks.”
Other Nielsen studies are reporting that more than 68% of American Moms that moms use their smartphone like HTC One X, BlackBerry Bold 9790, etc, For shopping, 46% of moms also claim the most convenient time to receive information about a product is when they are in the store and another 62% of American Mothers use shopping applications to research or compare store pricing. Moms are using Smartphones from everything ranging from health and wellness to Social Networking such as Twitter and Facebook. Mom’s three top smartphone activities include reading social newsfeeds, updating their social status and d reading answers to posted questions.
Some other interesting facts about moms and their Smartphones include:
- 81% of moms said shopping was the #1 way they use their Smartphone.
- Moms have an average of 13 applications loaded on their phones.
- Two-thirds of moms say that less than half of their applications are for their kids.