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ComScore Report Reinforces Spiraling Smartphone Consumer Base

By Aldo Panessidi

While the mobile carrier options are different, the mobile device brands, their popularity, and availability are very comparable between the US and Canada. In particular the convenience of unlocked cell phones which better serves mobile consumer in North America with the freedom to choose their service provider  and subscription plan that best meets their lifestyle needs.

So what are the trends and popularity for this year? Two words: Samsung cell phones and Android. According to research giant ComScore, Android is chipping away at the market share previously held by the beleaguered RIM’s BlackBerry OS… In a short three month period Android captured an additional 4.4% of the market as RIM dropped 4.5%.

ComScore Report Reinforces Spiraling Smartphone Consumer Base

Samsung's recent successes have allowed them to gain market momentum thanks to the growing of their  Samsung Galaxy SII cell phone and Galaxy Tablet.   In fact, Samsung’s smart phones account for over a quarter of the mobile devices in the US market today.  This is no paltry amount of handsets based on the newest census of users indicating a whopping 234 million Americans use cell phones. That number is only going up as premium electronic  accessories specifically designed to make your devices functionally efficient and performance rich... turn your device into a power tool.  This whole gambit of new  functionality further help make us multi-tasking masters.

But what are they really being used for these days? This writer hazards a guess based on personal usage: most everything but talking.  And the increase in mobile device accessories, such as stylus & pens, speakers, headphones & earpieces and special glider gloves continue to highlight shifts in user behaviors.  We use them as the pocket PCs to browse Facebook (and update statuses), indulge in online shopping (after using the bank app to check account balances), fill the social calendar via texting, stream music from Pandora while running, or keeping fidgety fingers occupied while waiting in line with a quick game of Solitaire. Discover the hottest unlocked cell phones.

As the ComScore report indicates time and again, the collective consumers are driving trends and commerce that the carriers and handset manufacturers cannot ignore.

Mobile Content Usage
3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jul-11 Oct-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 70.0% 71.8% 1.8
Used browser 41.1% 44.0% 2.9
Used downloaded apps 40.6% 43.8% 3.2
Accessed social networking site or blog 30.1% 32.3% 2.2
Played Games 27.8% 29.2% 1.4
Listened to music on mobile phone 20.3% 21.2% 0.9
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