The Unlocked iPhone4 exclusively was marketed by AT&T for time immemorial(a little over three years in the mobile world) in US, but that is short lived, in the wake of the rumor of a iPhone launch by Verizon in few years. If/When the Verizon iPhone is really launched; Big Red can cause a big setback to AT&T by help of their self proclaimed superior wireless network. A new study reveals that a large part of the existing users of iPhone on AT&T are keen on replacing them with an alternative Apple Smartphone carrier.
The numbers, though not that surprising, are very significant. According to the study from Morpace, 1 out of 3 AT&T iPhone users are considering changing loyalties to handsets on another carrier. A solid 34% want to jump ship, and 47% of the current users are ready to consider a Verizon alternative of their handset of choice. This is not at all good for the carriers’ bottom line when Apple will start reaching out for its iOS-powered Smartphone to the various other carrier partners.
The survey also categorizes the customer intent by carrier.20% of T-Mobile customers are “somewhat” or “very likely” to opt for an Apple Smartphone on Verizon. The same thing applies for 22% and 23% customers of Sprint and AT&T respectively. But surprisingly, 51% of Verizon customers are waiting for a handset powered by iOS which is certainly the icing on the cake.
Even more fascinating is the possible impact an iPhone on Verizon will have on the other Smart phones offered by Big Red. At present, the majority of most compelling Android Smart phones are claimed by Verizon in US. A lot of their resources are invested into marketing Android phones like Unlocked Motorola Droid X and Motorola Droid 2. Considering the arch rivalry between Android and iOS in the mobile space, it is worth wondering how newcomer Apple will overcome Android, especially if it is more powerful than AT&T’s iPhone 4.