With the company behind the ultra popular Angry Birds releasing an Amazon App Store for unlocked cell phone exclusive new update for the game, AT&T is looking to enable purchases through the app store as well. This would be the first time that they have budged from only allowing users to download things from their own app store. AT&T has never previously allowed anything like this, and this should serve as a small shift in strategy for the company. They will be allowing their branded Android devices to have access to the Amazon App Store for the first time in the history of the company.
AT&T released a statement saying that they were looking to allow users to access third party app stores, but also said that they were going to have to finish the agreements with Amazon first, and promised to share more information with their users at some point in the near future.
Hopefully Angry Birds Rio, and other apps that are exclusively offered through the Amazon App Store will make their way to AT&T branded Android devices here soon. The announcement came as a bit of a surprise because AT&T has been mostly steadfast in their strategies prior to this, and this serves as a big change in the way that they do business.
In order for this to happen there will likely have to be some sort of widespread update to the firmware, but the company has not confirmed this at this time. Could this be the first step in opening up the door for third party app stores in the future. They do already exist but have not been able to maintain much leverage with most carriers not allowing direct access to them. Hopefully this is the start of a change in the way that business is done within AT&T moving forward.
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