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  • Top 10 Android Apps
    Posted on February 28, 2012 by Pure Mobile

    By Aldo Panessidi


    For all those who are using Android phones, such as, Motorola DROID Razr, Samsung Galaxy S II, HTC Amaze, and the Sony Xperia, can turn to AppAware.  They just re-launched a couple months ago with a completely overhauled version that turned the service into a social network for app discovery.



    Perhaps the best ways to discover useful apps is to look at what people are actually updating, and not focus on which apps have the most installs. This is a good indicator of those apps having active support from their developers..


    The following is the Pure MobileTop 10 list of apps which were updated in the last seven days and received the most updates during that time period on AppAware.


    Twitter – Version 3.1.0

    Twitter Android App


    What’s new in this version:


    1. Swipe shortcut
    2. Improved scrolling and network performance
    3. Improved support for devices running Ice Cream Sandwich
    4. Confirmation dialog for Find Friends
    5. Security improvements
    6. New languages: Filipino, Simplified Chinese
    7. Many other bug fixes, improvements, and polish

    This week Twitter rolled out a minor update focused on performance enhancements. Some power users prefer more control over their Twitter experience and go with apps like Tweakdeck, but if you just want pure Twitter then the official app is the way to go. The improved scrolling makes this version a must update.


    Evernote – Version 3.5.3

    Evernote Android App


    What’s new in this version:


    1. Note: calendar access is used to add context in empty titles.
    2. fixes note processing issue when saving notes
    3. fixes a crash when installing the update
    4. improves setting interface
    5. several other fixes and improvements

    There are a lot of note taking apps out there, but Evernote is the most popular by far. It currently has 10 million installs and maintains an average rating of 4.6.


    Google Docs – Version 1.0.54

    Google Docs Android App


    What’s new in this version:


    1. Create, view and edit Google documents with our new Android editor
    2. Rich text formatting (bold, italics, underline, font color, background color)
    3. Layout tools (bulleted lists, numbered lists, indentation)
    4. Real-time collaboration – see edits from others in seconds
    5. Cursor presence and highlighting

    Paper Camera – Version 2.0g

    Paper Camera Android App


    What’s new in this version:


    1. Supporting video on more devices
    2. Supporting hardware zoom buttons
    3. Paper camera now supports video recording on many high end devices.
    4. All Android 4.X devices are officially supported.
    5. Selected Android 2.3 devices are also supported.
    6. Most other 2.3 devices have unofficial support. Please see the FAQ in the App description to learn how to enable it.
    7. Android Beam support. Requires the NFC permission.
    8. Media is now saved in a separate folder.

    Finally a paid app makes the Top 10 list. Paper Camera retails for $1.99, but it’s well worth the price if you love taking photos with your phone. This app allows real time cartoon and painting effects displayed on your camera feed and adds many other effects to your photos.


    Wiki Encyclopedia – Version 2.19

    Wiki Encyclopedia Android App


    What’s new in this version:


    1. **NEW PERMISSIONS*** New permissions are requested in the latest update in order to enable new features:
    2. “Save Article to SD feature” (requires a new permission to Mount/Unmount file systems and Write External Storage)
    3. Ability to upgrade to Pro for free (permission “Read phone state” to anonymously identify device)
    4. GPS Permissions are for “wiki maps” which we are working on.
    5. Autocomplete/Suggest on search
    6. Widget

    I have personally used this app countless time... it has over 5 million installs with an average rating of 4.4. Wiki Encyclopedia offers fast access to Wikipedia for your Android phone and also supports dozens of newspaper feeds. The latest update adds a widget and the ability to upgrade to the Pro version for free.


    Viber – Version 2.1.4.588

    Viber Android App


    What’s new in this version:


    1. Bug Fixes
    2. All new Voice engine!
    3. Viber is now location-aware! Share your current location with your contacts so that they will know from where your message was sent.
    4. Send and receive Photos.
    5. New “is typing” indicator will notify you when he or she is typing a new message.
    6. Landscape support for Messages.

    While I personally have never used this app,  Viber allows you to call and text other Viber users, on any network, as much as you want. The app is available on Andorid and iPhone, which explains why they have over 40 million users. The latest update has a new voice engine that promises “HD sound quality.”


    GO SMS Pro – Version 4.34

    GO SMS Pro Android App


    What’s new in this version:


    1. Restructure application center
    2. Feature to add conversation as desktop shortcut for quick access (Long press certain conversation)
    3. Copy/paste support in MMS
    4. Optimize the ring and vibration
    5. Optimize the Groups in Contacts
    6. Optimize screen shot
    7. Optimize stranger’s avatar
    8. Fix bugs of Pattern Lock may frozen after trying wrong input for 5 times
    9. Fix some other minor bugs

    It is one of the most full featured SMS apps and it’s great for Android phones that have crappy custom UIs that replace the default message app. The latest update is mostly bug fixes and optimizations, but give it a try if you are tired of your boring old SMS app.


    Movies by Flixster – Version varies with device

    Flixster Android App


    What’s new in this version:


    1. New “My Movies” tab to see your movie reviews, collections, and friends’ movies
    2. Merged Box Office and Upcoming into a single tab
    3. Fixed Facebook logout crash on ICS
    4. Numerous other bug fixes and improvements

    Flixster is one of the most popular movies apps. The latest version includes a new “My Movies” feature that might be worth checking out if you like to log all the movies you watch.


    Dropbox – Version varies with device

    Dropbox Android App


    What’s new in this version:


    1. Allows you to automatically uploads photos and videos in the background using Wi-Fi or data plan
    2. Up to 3 GB of free space for uploading photos automatically (in 500 MB increments)
    3. Upload files of any size
    4. Various performance improvements & bug fixes
    5. Heads up, Dropbox can no longer be installed on your SD Card due to more secure credential storage

    Dropbox is currently being used at Pure Mobile. Their latest app adds support for automatic uploads of your photos, a feature that’s been available on Google+ for awhile now. They are also offering up to 3 GB of free cloud storage, but then again Box is offering 50 GB for free.


    Astrid – Version varies with device

    Astrid Android App


    What’s new in this version:


    1. Entirely new design and themes
    2. Subtasks!
    3. Ability to outsource tasks with TaskRabbit
    4. More reliable sync with Google Tasks
    5. Tablet version!
    6. Fixes for a few bugs experienced in 4.0.0 launch
    7. New permission GPS Only used when you specify location for tasks through TaskRabbit

    Astrid has been available on Android for a long time and they continue to release new updates that add a ton of features. If you are looking for a personal assistant to help you manage your tasks and to-do lists, then give Astrid a try. The latest version 4.0 adds a completely new look and adds support for tablets. It also supports sync with Google Tasks, which is a popular feature among to-do apps.




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  • By Megan Fleet


    With LG’s Optimus Vu and Samsung’s Galaxy Note launching  this year two concerns come to mind:


    1. With a device this size having these specs... is it a smartphone or is it a tablet or is it a little bit  of both - to coin a new phrase smartabletphone
    2. Do they really expect customers to hold this handset (overall dimensions of the Vu are 139.6 x 90.4 x 8.5mm) to speak on the phone for any length of time? At least the latter bodes well for Bluetooth headsets.

    LG Optimus Vu


    In addition to being a “multimedia lover’s dream device” - the phone features a 5-inch 1024 x 768 IPS display, a 1.5GHz dual-core Qualcomm processor, an 8-megapixel camera, and will support LTE. What's new is the storage capacity — the phone will come with 32GB of storage — and the full dimensions. The phone measures in at 5.49 inches by 3.55 inches, making it wider than the already substantially-sized Galaxy Note, but thinner at just 0.33 inches thick (8.5mm). Taking another cue from the Note's playbook, the Vu introduces the 'rubberidium' stylus pen as well.


    As an alternative to the Galaxy Note, we are looking forward to seeing the product launch. In its press release, LG stated the Optimus Vu “boasts unmatched productivity. Its unique built-in QuickClip hotkey allows users to conveniently capture screenshots and memos with a single push. Jotting notes is also possible with a finger or with the dedicated Rubberdium pen”.


    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    While this Android newcomer will initially come with OS 2.3 Gingerbread, an Ice Cream Sandwich update is en route. Also, before giving us a peek of this handset at the Mobile World Congress LG confirmed that the Vu will be available at Korea’s SK Telecom carrier in early March. As an LTE-enabled device, this could very well be seen in Canada later this year, but there have been no details around carrier availability or if the handset will be available unlocked.


    Keep reading and we will keep you posted!




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  • By Aldo Panessidi


    With the Mobile World Congress on the horizon, the top smartphone vendors (Apple, Blackberry, HTC,  LG Mobile, Motorola, Nokia, Samsung and Sony) are ramping up products that were introduced and released earlier this year and fine tuning the messaging for the upcoming event that will give them the opportunity to leverage the publicity, innovative mobile accessory launches that accompany these global gatherings. So, Samsung is in a great position to capitalize on the momentum on the world stage for its latest international device, the Samsung Galaxy Note.


    Samsung Galaxy Note


    As with other Samsung offerings, this unlocked cell phone has gone through a series of transformations before reaching the shores of North America and will align with its American siblings in certain areas. With four touch sensitive buttons under the screen and a Snapdragon S3 chipset under the hood, the 1.5 GHz dual-core Scorpion processor is a differentiator from the Exynos silicon found in the global version of the handset.


    And, with the added LTE connectivity, S Pen (stylus and pen), and large 5.3” Super AMOLED screen, this device looks to create its own niche and make its own waves in the mobile device industry. There is a slew of features that make this smartabletphone a good fit for some customers including a microSD slot (a nice consideration for a device that is likely to eat up a lot of storage), video recording in 1080p that has USB host and TV-out support, and full Flash support which is definitely sought out in media playing devices. The specs are long and worth checking out, but I would venture to say that the peripheral devices and accessories that will come along with this device will also be key.


    The size of the handset will make headsets and Bluetooth devices all the more imperative for those customers using the Galaxy Note as one-handed use is bound to be tricky. Purchase of a protective accessory that precludes the need to fit this smartabletphone in your pocket is also a likely necessity. All in all, Samsung has created a device that answers the needs of consumers who are looking to consolidate the number of devices they tote around. The functionality will please many, but to truly get the most from this handset, customers will have to plan carefully and invest in the best accessories and peripheral devices to fit their usage and lifestyle – all of which we look forward to seeing and reviewing at the MWC!




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  • By Aldo Paneesidi


    Managing Customer churn as well acquiring new customers is an ongoing problem for all carriers... as such, they make it difficult for customers to switch providers.  To this end, practically all carriers worldwide engage in 'false highly-persuasive' advertising.  They will typically lure consumers with the offer of FREE smartphone and then hook, reel and lock them in with long term service plans that are designed to not only subsidize the cost of the cell phone but provide wireless voice & data services at premium prices.  To further enforce customer loyalty, carriers lock their giveaway phones to only work within their network frequencies - thus making it difficult for consumers to leave them for another carrier.


    In some cases, the programming may be easy to reverse, with the user simply reformatting the cell phone or removing the phone's memory card.   In other instances, the phone may be designed in such a way that it is impossible to use it with another network, with most cell phone brands, like Apple, Blackberry, Samsung, Nokia, Motorola, HTC, LG Mobile and Sony to name a few,  manufacturing specific phones for particular networks.


    In contrast, an unlocked phone are simply handsets that aren't handcuffed to a specific carrier's service package can be used on any network.


    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    Unlocking a phone - How it works


    Unlock Cell Phone


    A cellphone handset is like a body without a brain. It can't make calls unless it has a thumbnail-sized chip called a SIM card installed. The SIM card identifies an individual phone on a cellular network so that calls can be routed to it as the handset is carried from place to place, so the owner's account can be billed for air time and long-distance fees, and so on.


    When a phone is bought on a service plan, the SIM card in that phone is linked to the subscriber's ID information for billing. Most carriers lock the phone by programming its software so that it will only work with the SIM card they provide — try to swap it with a card from another carrier because it has a cheaper service plan, for example, and the phone won't recognize it.


    An unlocked cellphone is one that will recognize any SIM card. So if you're travelling in Europe and don't want to incur roaming charges or have every local call billed as long distance by your regular North American cellphone carrier, you can buy a local European carrier's card during your stay and pop it into your regular phone.


    The caveat is that there are two main cellphone networks, and they aren't compatible with one another. One is based on the CDMA standard, which is popular in North America and parts of Asia, and used by Bell and Telus in Canada. The other is GSM, which is used by Rogers in Canada and is the most common cellphone standard outside North America, used by more than 2 billion subscribers in most countries around the world.


    An unlocked phone will work on a compatible network — CDMA phones on CDMA networks and GSM handsets on GSM networks. But many CDMA phones have the SIM card built in, and have to be reprogrammed directly to make the phone work on another carrier's network. Most GSM handsets, on the other hand, have a slot that allows a SIM card to be swapped easily by the user.  As a result, unlocked cellphones available in Canada are predominantly GSM models.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.




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  • iPhone - A Necessary Evil for Carriers
    Posted on February 13, 2012 by Pure Mobile

    By Aldo Panessidi


    We all agree that Apple’s iPhones are iconic. They have three models on the market compared to Android’s plethora of offerings with a multitude of manufacturers including the Samsung Galaxy S II, the HTC Amaze, the Motorola RAZR Droid and the LG Optimus 2X . But, Apple’s offerings have made it one of the most valuable companies in the world and has handed its partners a brilliantly branded and easily sold product. Add great activation figures every quarter for carriers that sell the smartphone and it sounds like a great partnership for both Apple and the carriers.


    iPhone 4 Black White


    Alas, the reality paints more of a love-hate relationship.   Carriers see the AT&T/iPhone exclusivity model and drool.   No competition from unlocked phones, other carriers, and seemingly one-of-a-kind device fits into the highly controlled model carriers prefer.  This explains why Sprint was willing to guarantee Apple $15.5 billion over four years to sell the iPhone. Then the mobile carrier posted a $1.3 billion financial loss last quarter. Then there is the bad blood with T-Mobile after failed negotiations over the iPhone which has resulted in the carrier offering iPhone users free microSIM cards to give up their 3G speeds and join their network.


    Leaving your valuable mobile devices unprotected is risky!   Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    Recently Nomura Securities analyst Mike McCormack told CNNMoney, “A logical conclusion is that the iPhone is not good for wireless carriers […] When we look at the direct and indirect economics that Apple has managed to extract from the carriers, the carrier-level value destruction is quite evident.” This can be seen with Verizon’s drop in EBITDA service margin from 46.4% to 42.2% since adding the smartphone to its arsenal last year.  Whether iPad sales and service plans can make up for that remains to be seen.  However, they should be able to leverage the equally iconic and addicting Apple accessories.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cardsbatteriesdocking stationsBluetooth headsetsdata cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Alas, for now the iPhone is not going anywhere because of news like Sprint’s: best quarter in the past six years for net subscriber additions which can be attributed to the 720,000 new postpaid subscribers who changed to the carrier to get their hands on the iPhone. And by all accounts, the money should follow with increased price points and the newest iPhone release coming this year.



    This post was posted in Apple, HTC, iPhone, LG, motorola, Samsung, Smartphones and was tagged with unlocked phones, razr, LG Mobile, Galaxy, amaze, Adroid, Samsung, motorola, iPhone, HTC, Apple

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  • Samsung Galaxy III Set to Impress
    Posted on February 12, 2012 by Pure Mobile

    By Aldo Panessidi


    The next-generation Samsung cell phone Galaxy S III is rumored as poised to impress.  Due in part, that it will not be launched for a few months yet, reports are mainly unconfirmed.  However, South Korea’s Electronic Times News cited unnamed sources in its headlines when the Galaxy 3 specs of the handset were outlined.



    This upcoming smartphone is touted to be the thinnest yet – 7mm thick. To put it in perspective, the Samsung Galaxy S II is housed in  handset that is 8.49mm. And they both have some impressive specs. The next-generation Galaxy will sport the latest Android 4.0 mobile platform, an 8 megapixel rear camera, a 2 megapixel front camera and a Super AMOLED Plus display to please the eye. There are whispers that this smartphone will include a quad-core processor under the hood that would add some oomph to the experience.


    With the difference in size, customers would have to change up some of the device accessories but the design and technology of protective bags, cases and sleeves are continually evolving and improving. The mobile device will include 2GB of RAM, but for high usage customers there are always removable memory and storage alternatives.


    Samsung Galaxy S III - S3


    While we are sure to see more of this smartphone as it comes closer to the release date (likely to be May, but may potentially be seen on shelves as early as April). As this handset will have 4G LTE capabilities, Samsung may follow in the footsteps of its fellow vendors and make this upcoming smartphone an exclusive buy with one of the major mobile carriers. The hope is that they will give us an unlocked option as the current data plans for 4G LTE speeds are pretty pricey. By making the newest phones only available with exclusive mobile carriers, customers are put between a rock and a hard place: best, newest tech and exorbitant data plans that add up quick.




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  • By Aldo Panessidi


    Android. Apple. Apple. Android. The mobile OS brands and their respective handset manufacturers are in the grip of a fierce, cyclical competition to be the best and win global mindshare. Which is why we follow the momentum and progress of their sales and innovation so closely. So how did the vendors stack up against one another?   The usual culprits are present: Apple’s iPhone 4S and Samsung’s Galaxy S 2.


    Manufacturer Smartphone Market ShareOEM Market Share


    For the three-month average period ending in December, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG Mobile with 20 percent share and Motorola with 13.3 percent share. Apple continued to gain ground in the OEM market with 12.4 percent share of total mobile subscribers (up 2.2 percentage points), while RIM rounded out the top five with 6.7 percent share.


     


    Manufacturer Smartphone Market ShareSmartphone Platform Market Share


    97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers. Google Android ranked as the top smartphone platform with 47.3 percent market share, up 2.5 percentage points from September. Apple maintained its #2 position, growing 2.2 percentage points to 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft (4.7 percent) and Symbian (1.4 percent).


    According to the another market research firm, The NPD Group, the top three best-selling smartphones in the United States of last quarter all came from Apple: the iPhone 4S, the iPhone 4, and the iPhone 3GS (which consumers can receive at no cost when signing a contract at AT&T). Two of Samsung’s flagship smartphone, the Galaxy S II made the top 5 list as well. The availability of some of these handsets as unlocked devices likely contributed to their success as well.


    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    When diving into the details of this buying behavior, NPD analyst, Ross Rubin, noted that customers are motivated by “a fast processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making is the top-selling handset in Q4.” In fact, the latest iPhone 4S outsold its predecessor by a whopping 75% and lapped the iPhone 3GS by a ratio of five to one. Throw in an OS that ties in the number one selling tablets in the world and customer get hooked.


    When looking at the mobile OS platform of choice amongst first-time smartphone buyers, Android won out with 57% - Apple only saw 34% of those first time buyers choose their solution.


    Much as there are solid tech reasons for Apple’s great performance with the iPhone 4S, NPD’s Rubin also outlines the rationale of Android’s growth and popularity amongst first-time buyers. “Android has been criticized for offering a more complex user experience than its competitors, but the company’s wide carrier support and large app selection is appealing to new smartphone customers,” Rubin noted. “Android’s support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier’s fastest network.”




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  • By Aldo Panessidi


    Ah the Super Bowl – the height of both gridiron and consumerism competition. The game pits the top two football teams in the United States against one another - while advertisers bring out the big guns and vie for the attention of the millions of congregated viewers.


    Samsung Super Bowl - Next Big Thing


    While the  New York Giants battled it out with the New England Patriots, Samsung decided to take the offensive against Apple with a string of anti-Apple advertisements. The crowning moments was a 90-second commercial that cost a cool $10 million to snag the airtime.  The following video is the Samsung's actual Apple bashing commercial aired during the Super Bowl.



    The ad series pitches Samsung as the “cool” alternative to Apple’s iPhone; the Super Bowl commercial promoted their upcoming smartphone launch, the Galaxy Note, which will available at AT&T later this month.   This device is also available as an unlocked cell phone, empower consumers with the freedom to choose the right carrier with the right service at the right price.


    Leaving your valuable mobile devices unprotected is risky!   Discover the latest innovative protection solutions… stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes. Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression..


    The premise of the 90 second clip is a scene of the now infamous Apple Store line where customers are waiting to buy the latest Apple device.  “I believe in a thing called love” is the soundtrack and the grey scene is brought to life in the form of a block party with Samsung Galaxy Note devices falling from the sky like manna.


    As the poster child of Android, Samsung is in a great position to compete with Apple. With its own line of Galaxy tablets, apps, and accessories, the South Korean vendor has converted its fair share of customers. These ads will certainly amp up interest in the upcoming launch which will be augmented with the Mobile World Conference this month where the best in docking stations, speakers, and other peripheral devices including glider gloves will help win over those consumers on the fence.




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  • By Aldo Panessidi


    Google Android’s numerous handset manufacturers have made the mobile OS platform incredibly accessible to consumers across the world. The one downside is that each of these vendors goes through its own process to adopt the latest version upgrades. Some handsets are not capable of those major upgrades, like Android 4.0, Ice Cream Sandwich.


    Luckily for Sprint Nexus S 4G owners, the wait should not be much longer. An internal testing ROM was seen on Google’s servers that will update the Nexus S 4G to Android v4.0.4 build IMM26. Of course that file was pulled once it was seen, but the more curious of you can get a mirrored copy at xda-developers. But, with the removal from Google servers, it is likely better to wait for the official release.



    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    The popularity of this device has customers of Verizon wishing it was available as an unlocked handset that could be used with their existing contracts. As LTE 4G becomes more mainstream across North America, the availability of smartphones capable of taking advantage of these speeds will increase. Carriers have been rushing to pair up with manufacturers to augment their product lines. The question of whether customers will be willing to pay the premium cost of these data plans.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Samsung Nexus S 4G Detailed


    The good news is that there is no requirement to utilize the 4G LTE capabilities until the costs are more accessible. In the interim, these customers have the good fortune of not having to purchase a new handset to get the Ice Cream Sandwich update which leaves more funds to invest in the must-have and secretly-covet accessories to make the most of your pocket PC.


    As this report indicates, the version had release keys which denote a fast-approaching launch date. So far, the next gen Android platform has had great reviews, so be sure to keep your eyes and ears open for your Nexus S 4G update!




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  • By Aldo Panessidi


    For those of you loyal readers who have been following and reading my blogs.... you no doubt noticed my propensity to provide you with industry and market statistics and information.


    Cell Phone Bathroom - IT in the Toilet


    Keeping with this tradition, I came across a study - IT in the Toilet conducted by 11 Mark "View Infographic"... according to this report, we shouldn't be surprised if we hear a toilet flush in the background while on the phone with friends or colleagues; as a whopping 3 out 4 in America use their cell phones while in the bathroom.


    Approximately the same number of men and women have used the phone in the bathroom, according to a survey of 1,000 Americans... although men seem more tethered to IT in the toilet: 30 percent of men versus 20 percent of women agreed with the statement, "I don't go to the bathroom without my mobile phone."


    Since only 14% of respondents reportedly cleanse their phones after a toilet session...  I would highly recommend protecting both their devices and ultimately themselves with iSkin protective accessories' revolutionary  Microban technology.  Built-in to products during the manufacturing process, Microban antimicrobial product protection inhibits the growth of microbes such as bacteria, mold and mildew that can cause stains , embarrassing odors and deterioration of both cell phones and other mobile devices.


    Check out the following video for in-depth information on Microban iSkin protective cases and skins.



    More than half the surveyed users (63 percent) said they have answered a phone call in the bathroom, and almost half (41 percent) reported initiating a phone call. That's not all, however: What goes on behind the walls of the stalls is anything a mobile phone is capable of. Sixty-seven percent said they have read a text, and 39 percent have surfed the Web. Men work more from the bathroom—20 percent said they have participated in work-related calls, versus 13 percent of their female colleagues.


    As expected, Gen Y respondents are the pacesetters in the "mobile everywhere" movement, with 91 percent using their phone in the bathroom. Still, older generations are not far behind. Eighty percent of Gen X reported using the phone in the bathroom, as did 65 percent of Baby Boomers and 47 percent of the Silent Generation.


    While online, they are doing more than just surfing; 16 percent of Gen Y report they have made an online purchase while in the bathroom.  The study indicates that 87% of Droid users (Motorola Droid RAZR, Samsung Galaxy S 2, HTC Amaze, LG Optimus 2X) and 84% of Blackberry users (Bold 9900 Touch, Bold 9790 , Curve 9370) followed by  77% of iPhone users are particularly likely to browse and buy in the bathroom – 22 percent have made a purchase, versus 10 percent of Americans with mobile phones overall.


    "The writing is on the stall," said 11mark principal Nicole Burdette. "This study confirms what we all know: that the last private place is no longer private."




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