By Aldo Panessidi

An independent evaluation of the Apple Mac OS X platform concluded that the software is “highly vulnerable to malware”, so says the security firm Kaspersky Lab.

In the words of Kaspersky Lab CTO Nikolai Grebennikov, “Our experience tells us that in the near future, perhaps in a year or so, we will see the first malware targeting iOS. As Mac OS X market share continues to increase; we expect cyber-criminals to continue to develop new types of malware and attack methods. In order to meet these new threats, Kaspersky Lab has been conducting an in-depth analysis of Mac OS X vulnerabilities and new forms of malware.”

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The company has tried to get this through to Apple before. Kaspersky Lab co-founder and chief executive Eugene Kaspersky has stated that Apple is a decade behind Microsoft in terms of computer security.

Grebennikov went on to say, “Our first investigations show Apple doesn’t pay enough attention to security. For example, Oracle closed a vulnerability in Java, which was a target for a major botnet several months ago. Apple blocked Oracle from updating Java on Mac OS, and they perform all the updates themselves. They only released the patch a few weeks ago – two or three months after the Oracle patch. That’s far too long.” Grebennikov’s position on the existence of the botnet is that it shows that “Apple’s security model isn’t perfect.”

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Kaspersky Lab analysts have yet to identify any iOS-specific malware, but the company predicts that iPads and iPhones eventually will be infected.

While the security analysis Kaspersky Lab has been conducting is independent of Apple, the two do have a working relationship. Said Grebennikov, Apple “is open to collaborating with us regarding new Mac OS X vulnerabilities and malware that we identify during our analysis.”

Major League Gaming (MLG), the world's largest competitive video game league, Sony Mobile Communications and Gameloft are the Dream Team when it comes to launching the first-ever competitive smartphone gaming platform called Xperia Mobile Gaming Arena Presented by Sony Mobile.

The arena lets gamers compete for more than $10,000 in prizes through all mobile platforms including Android and iOS. All competition details, scores and rankings will be accessible via MLG’s website. For now, the gaming platform only supports Gameloft's Modern Combat 3: Fallen Nation, but more games are on their way.

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Major League Gaming CEO Sundance DiGiovanni explains, "The MLG community thrives on competition and with our new mobile platform, we are now enabling gamers to engage in competitive play no matter where they are. With partners like Sony Mobile and Gameloft, we are truly taking mobile gaming to a new level."

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As Peter Farmer, Head of Marketing for North America, Sony Mobile Communications described the partnership: "Bringing together MLG's authority in competitive gaming, Gameloft's blockbuster game titles and Sony Mobile's immersive mobile entertainment experience, the Xperia™ Mobile Gaming Arena is sure to deliver a new level of mobile gaming for competitors."

By Aldo Panessidi

There’s a rumor- spotlight shining on a different area of technology redesign right now – materials used for device cases. Reports have it that Apple has a new “Liquidmetal” alloy for its next iPhone 5, and Samsung is working on a ceramic main body for its upcoming Samsung Galaxy III S smartphone.

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Apple is reported to be replacing the current iPhone’s glass case with a Liquidmetal alloy that will make the case both thinner and lighter. Liquidmetal is also supposed to significantly improve the case’s durability.

It seems Apple has had this change in the works for awhile. Back in 2010, Apple acquired the rights to the “amorphous metal alloys” that Liquidmetal Technologies had developed. Not long after that, Apple was looking for engineers to work with the material.

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We should have confirmation on whether an iPhone case made out of Liquidmetal will be in our hands soon. According to South Korea’s ETNews, one of their sources reported that the next iPhone should be unveiled in June at the Apple’s Worldwide Developers Conference in San Francisco.

The South Korean news site also announced that the Samsung Galaxy S III smartphone will feature a ceramic main body, giving that phone a lighter weight and more comfortable grip. The ceramic material is manufactured with a new method for applying heat to a non-metallic inorganic substance. The Galaxy S III is scheduled to be unveiled in London on May 3rd.

By Aldo Panessidi

Today Apple can seemingly do no wrong. But if you think back a couple of years, you will likely recall the fuss made around the iPhone4 and the unheard of design flaw that had jaws flapping. Honestly, it had been ages since the incident had crossed my mind. And unfortunately for Apple, Antennagate has reared its ugly head once again.

The silver lining for the tech darling is that this time the reminder comes in the form of a bookend on the class-action lawsuit that had been levied against Apple after the 2010 iPhone 4 release that caused some serious problems for customers trying to actually use their iPhones to speak with others. Some users noticed that when the strip along the side of the handset was covered it would result in a loss of signal and eventually a dropped call.

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To stem the tide of a disgruntled public, Apple offered free Bumper cases for iPhone4 buyers. Alas, they were only available through September 30, 2010 which did not appease those who had waited in line and paid a premium for the long-awaited iPhone4 – hence, the multiple lawsuits filed against Apple.

So those iPhone customers who felt cheated because of the time limit on free bumper cases will be pleased to hear that the class-action lawsuit against Apple translates into either a free Bumper case or $15 cash to iPhone4 customers in the United States. Personally, my iPhone4 is already enshrined in the protective case of my choosing. But, the $15 cash is a great incentive to buy the new running accessories or headset I’ve had my eye on.

To claim the reward of your choice, visit www.iPhone4Settlement.com (it is not yet up and running). The website will provide information on how customers can receive their free case or get the cash in hand. In case you forget, Apple will be required to send reminder emails to iPhone4 users prior to April 30^th.

Thankfully this design flaw was addressed with the iPhone 4S and the tech company continues to bring its signature innovation and style to consumers with products like the iPad that have made it the success story to date and an industry leader, not a follower.

By Aldo Panessidi

Can you hear the Apple machine cranking? The infamous company has yet to reach its zenith for this century according to Gartner reports and financial projections of the past few weeks and its adoring public is not likely to disappoint or be disappointed.

Tablets will see an explosion in sales over the next four years, selling 60% as many units as PCs by 2015 – and Apple iPad will still have almost half the market by then, says the research group Gartner in a bullish forecast.

IDC and Gartner PC v Tablet forecast to 2015, when Gartner puts tablet unit sales at 60% of PCs'

The following video provides a iPad 3 - Rumor Roundup

After delivering a surprisingly popular (and by last quarter’s earnings reports, buyable) iPhone 4S, we are more prepared than ever to see the company’s latest iPad. The iPad 3 has had rumors swirling about it for months now. Considering the slate is to be the third in a line of tablet royalty, it is no wonder that the speculation and press around the device could easily fit into the format of US Weekly. And would probably be interesting than reading about the

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So when we caught wind that images of the device had been published by the Chinese language Apple Daily before the official announcement, inquiring minds needed to know just how accurate those images were considering the limited visuals that had been previously leaked. We are also keeping an ear to the ground for any news on Apple iPad3 accessories

Happily, previous reports seem in line with what was seen in the Apple Daily. The case will be familiar to iPad2 users, but has the twist: a gradual taper leading from the back to the edges. This will likely translate into new accessories needed for the new slate, but that remains to be seen.

From the spec perspective, the Apple Daily reconfirms that the iPad3 will have a 9.7-inch Retina Display and an 8-megapixel camera. With a quad-core Apple A6 processor and embedded 4G LTE connectivity under the hood, customers will not be disappointed. Apple is expected to debut the iPad3 at a press conference early March where we will hopefully hear more of plans to pair exclusively with a telecommunications carrier or if the device will be made available unlocked.

By Aldo Panessidi

Brand reputation can be hard to quantify.   The way consumers feel and the degree of trust they assign a company and its brand are tied up into a lot of intangibles.  However, Harris Interactive, a marketing research firm has developed a Reputation Quotient to measure brand reputation.   Comprised of six dimensions of reputation, this year’s new front runner, Apple was top-ranked in four: products and services, financial performance, workplace environment, and vision and leadership. The California based company was outscored by Whole Foods in the social responsibility category and by Amazon in the emotional appeal dimension of reputation.

This year marks the firm’s 13^th annual Reputation Quotient survey and Apple snagged a score of 85.62, the highest score recorded since the survey began.   Furthermore, in other  Google vs Apple  episodes,  Apple has edged out Google from its top spot in 2011’s poll. Another cloud-service provider, Amazon joined the ranks of the top 5 companies and the list was rounded out by Coca-Cola and Kraft Foods.

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According to Robert Fronk, the executive vice president of Harris Interactive, the rise of these kinds of companies to the top ranks is not unexpected. “We are seeing the emergence of a group of companies that garner reputation equity by being positively associated with multiple industries […] companies like Apple, Google, and Amazon.com combine innovation and leadership across multiple business areas, giving them true competitive advantage.”

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Between the iconic mobile tech devices (the iPad, iPhone, iPod, iTouch etc), the must-have accessories for those devices (docking stations, headphones and the like), and cloud services that Apple is going to bring to our homes with an iTV Apple fits Fronk’s model very well. Google will deliver comparable innovation and products, but may be hurting its brand reputation by not having the total control over device creation by its myriad of manufacturers as Apple does. Their core approaches to business, development and brand management vary – but then again, so does the name of which company reigns supreme.

By Aldo Panessidi

Riddle me this Batman: what exactly is an exabyte? Technically it is “a unit of information or computer storage equal to 1quintillion bytes.” Wrapping your head around this large of a number is like trying to fathom the national debt of the United States and all of its ramifications.

So when we saw Cisco’s Visual Networking Forecast that shows global mobile data traffic projection for the next five years, the numbers were similarly difficult to swallow: 10.8 exabytes per month. To put it in perspective, this is an 18-fold increase from today’s data consumption. And with 71% of this massive amount of data will be consumed by cloud traffic and the approximate 10 billion mobile Internet-connected devices projected to be in use in 2016.

With the world population expected to be 7.3 billion, these numbers point to a trend of consumers toting around more than one device. They will be streaming video, data, and music at faster speeds on their tablets, smartphones, iPod, MacBooks and laptops televisions thanks to quickly adopted technology from LTE networks to the actual devices. More specifically, it is the jump in smartphone adoption that is the driving force in these huge data growth projections as this will account for 8 billion of the 10 billion devices expected to be in use.

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This staggering number of devices and leaps in technology will likely have a domino effect where consumers will require smarter accessories to integrate their devices into daily life without becoming cumbersome. And, with this kind of huge adoption of technology and cloud services, the question of what role the telecommunication giants will have comes into play. Even now we are seeing a shift towards internet-based services and unlocked cell phones that provide consumers with other choices beyond the traditional carriers.

Wherever the trends and technology go, we will be sure to keep you apprised as they change and shape a different future.

By Aldo Panessidi

The brain continues to reveal little mysteries and idiosyncrasies that help us to better understand human behavior – especially around our less than stellar choices and vices. Alcohol, drugs, soda, food – these are all known triggers for pleasure centers of the brain. As is online gaming, so it is really no surprise that social media is also addicting. According to a team at the University of Chicago’s Booth School of Business, the networking sites available at the touch of a button could be even more addicting than nicotine or alcohol.   Consumers engage in social media through the unlocked cell phones, tablet, iPod and MacBook devices

Retrevo conducted an exceptional report on Social Media use.... truly this is The Mobile Generation:

Social Media All Through the Night

Not only do social media fanatics check Facebook and Twitter throughout the day, almost half of the respondents said they check in on the social media scene in bed, during the night or as soon as they wake up in the morning. Naturally, younger social media users said they tweet by night more than
those over 25.

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Social Media Anonymous

Need more evidence that social media can be habit forming? How about the fact that 56% of social media users need to check Facebook at least once a day? Even more impressive are the 12% who check in every couple of hours.

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We Interrupt This Dinner for an Important Message

Just to round out the picture, the Gadgetology study asked consumers how they felt about being interrupted at various times and occasions for an electronic message. With everyone texting away on their phones these days, we weren't surprised to see over 40% of respondents saying they didn't mind being interrupted for a message. In fact, 32% said a meal was not off limits while 7% said they'd even check out a message during an intimate moment.

Will Twitter Kill the Morning News Shows?

Among social media users, it appears almost half are so involved with Facebook and Twitter that they check in the first thing in the morning. With 16% of social media users saying this is how they get their morning “news,” could we be witnessing the first signs of social media services beginning to replace "Good Morning America" on TV as the source for what's going on in the world? Can they also provide more stimulation than a morning cup of coffee?

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Another study was in Germany where the 205 participants were polled through BlackBerry smartphones seven times daily where they had to note if they’d had an urge to use social media in the past 30 minutes and if the participant succumbed to the desire or not. They were also asked to rate the severity of the desire on a scale of mild to “irresistible.”

The full results will be published in the Psychological Science journal, but the preliminary data shows that compared to other addictive behavior, the highest rate of “self-control failures” were in conjunction with social media.

According to the team lead of the study, Wilhelm Hofmann, “Modern life is a welter of assorted desires marked by frequent conflict and resistance, the latter with uneven success.” With traditional addictions, the downside is clear: weight gain, death, monetary loss, damaged relationships. Social networking is more sinister, innocuous, and incredibly accessible. But the downsides are potentially still there in the form of lost time, and frayed relationships (because let’s be honest, how many conversations are conducted on Facebook while sitting on the couch next to a significant other).

So what’s the answer? With tablets, cloud storage, smart TVs and smartphones our connectivity is set to reach an all-time high. The consequences of compulsively checking a social networking site while driving are more clear-cut than intangible time-suck. So if you count yourself as one of the addicted, Bluetooth headset technology solutions and innovative car accessories could be necessary purchases for your handset.

By Aldo Panessidi

Valentine's Day is one of the most awaited days for couples to celebrate their love and express affection for one another.

What if you haven't met your perfect match or that special someone... then, Valentine's becomes Single Awareness Day.

Since the lovers among us are going be... shall we say somewhat engaged in amorous activities - I have prepared the following the Top 10 Valentine's Day Ideas for Singles:

1. Give Yourself a Gift: Nothing can lift the spirits like a gift of mobile accessories.  Let the latest trend setting fashionable accessories express your unique style!  Discover an extensive array of award-wining  cases and skins that deliver modern style, stunning design and smart protection for your cell phones, tablets, iPods, MacBooks and other mobile devices.  Make your mobile devices stand out.  Customize your look - how cool can you be?
2. Express love and Gratitude for dear ones: Why not gift something to Parents, Grandparents or anyone else who are special to you? Say you love them with a  selection of top quality, innovative mobile devices protective solutions and premium electronic accessories from the industry's most leading brands .
3. Pamper yourself at a Spa: There is a saying that you need to love yourself first be able to love others. Spend the day by pampering yourself at a Spa. Get a massage, a facial, pedicure, hair cut or even a makeover and feel special and pampered!
4. Party at Home: Are there other Single friends you normally hang out with or good friends whom you have not met for some time? You can organize a Singles Party at Home and have a blast with likeminded friends.
5. Go out with friends: Organize your single friends and go out together for movie, play, concert, clubbing, beach or anywhere you all can have fun together.
6. Do a Service: There are many people who are not as privileged as we are and it is our moral responsibility to do something for them. Why not visit an orphanage or old age home and spend time with the inmates there? You can also do things like adopting a Pet or getting involved in a good cause. Giving gifts and roses to old or sick people can be a wonderful way to express our gratitude to God for all the blessings we have in our lives.
7. Eat out at your Favourite Restaurant: Go to your favourite restaurant with your other single friends or alone and eat whatever you like.
8. Go out on a Road Trip: Is there a special place you have wanted to go? Plan a Trip alone or with friends visiting the place. Or you can explore an unknown territory on your vehicle. It could be anywhere - a temple, a picnic spot, tourist destination or anywhere you can reach within a few hours and also return back on the same day.
9. Get Adventurous: Are you adventurous? Do you like Sky diving, rappelling, camping, Bungee jumping, parasailing or things of that sort? Go ahead and enjoy an adventure with friends or alone.
10. Do things you love: Are there things you love to do or are passionate about but normally do not get the time to do it? Is there a new hobby which you are interested in? Do it or get started on the Valentine’s Day.

Whether you are a Single by choice or single and searching, you can make your day special by indulging in some of the ideas given above. There is nothing to be depressed about being a single. I have tons of friends who are single and happy than many of the married couples I know. Still, if you are Single and frustrated on a Valentine’s Day because you do not have a mate, I would advise you to stay positive and take good care of your health and physical appearance. Who knows by next Valentine’s Day you may not remain a Single anymore.

By Aldo Panessidi

I just love sharing with my readers... the various product survival tests that manufacturers put their various brands through to help ensure that they live to their specified high standards.

Here we got a hold of three separate BlackBerry produced by  Ryan P.  a hardware Engineering Technician at RIM... these are the Water Test, the Drop Test and the Bend and Flex Test:

The Water Test

For the water test a BlackBerry Curve 9360 was dropped into water, or what they call the “Moisture Ingress Test”. This water contains dye so that they can tell where imperfections are in the design to “improve the device’s water seal”.

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The Durability Drop Test

The actual drop test is cool and apparently every Berry gets dropped on concrete “hundreds of times” to ensure it’s ready for a full rollout. In the video it’s never states the amount of pressure that used for the bend test, but does confirm “your BlackBerry smartphone can withstand the pressure of your posterior”.

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The Bend and Flex Test

Finally, the keys. Majority of BB users love the QWERTY keyboard – it’s one of the main reasons that makes a BlackBerry so “iconic”. The keys have been pushed, zapped and tested “literally millions of times to sure they click with the right pressure and can withstand all the e-mails, BBM messages and tweets that you type. Have you ever been shocked by a door handle… RIM zaps them with what is called an Electrostatic Discharge, or ESD, to make sure that the sensitive internal components are protected.”