MyTown, a location based check-in game from Booyah will now be made available in iTunes stores of countries like Australia, Canada, the United Kingdom and so on. This is good news for a whole bunch of people, who had actually been waiting for this for quite some time now. It is not too much different from the location based check-ins from familiar elements such as Foursquare and Gowalla. Here, only a thick slather of game elements is added on top of the usual familiar material. The basic thing is altered just a little. Before, you had to go and check into a store to get your points. Here, it has almost been turned into the game of Monopoly, which allows you to ‘own’ the business that you decide to check into, and in its turn, charges rent from the other people who might be checking into that business. Another difference is that it puts out a list of the stores, according to specifications. The others, in this case tend to be friendlier towards the users with a huge variety of content.
A ‘scavenger hunt’ was also launched by Booyah today. What you have to do is check into locations, as many times as you require, and in your turn will be able to discover parts of a map, holding the clues to a ‘key’ that has been hidden somewhere in the city. Once you get to this key, you will be given a code, that you will need to mail to Booyah. This will enter you into a contest and you stand to win iTunes gift cards, and if you are really lucky, even an unlocked iPhone4. However, the contest is only for the American users and the new regions will just have to wait out their turn to get lucky.