BlackBerry stocks jumped yesterday following the news that BlackBerry would begin exploring options regarding selling the company. The move, which has been rumoured, speculated, and encouraged for some time, could be on the horizon for the stumbling company. The news follows a year of promise, followed by mediocrity, with BlackBerry 10, and its offspring the Z10 and Q10, failing to recapture the excitement of an older time when it comes to BlackBerry.
This most recent blast of news comes on the heels of rumours of BlackBerry going private and was sparked by the announcement of the formation of a committee devoted to finding strategic alternatives. It is expected that many companies would be interested in acquiring or partnering with BlackBerry, including Fairfax Financial, whose boss Prem Watsa resigned from the Board of Directors of BlackBerry to avoid any conflict of interest in a potential purchase. The rumours alone inspired BlackBerry's stock to surge Monday, something that happened before when rumours of acquisitions or selling have risen up.
Since the rebrand earlier this year from Research In Motion to BlackBerry, the company has released three new phones. The Z10, Q10, and Q5 were the first phones to feature the BlackBerry 10 Operating system. It is believed that a new phone, possibly called the A10, will also arrive before the end of the year. These phones were to be the saving grace of BlackBerry, and their first real updates to their product line since they flirted with touch screen technology with the older Storm and Torch product lines. What we have seen is a case of expectations set too high, and products not lofty enough to raise BlackBerry from the ashes. While there is hope that BlackBerry will sell and hopefully rise up, this is a brand that truly needs a reboot and new products that will excite their audience.