Experian Hitwise, a web analytics company has stated that Bing looks as though it has been able to garner 30% of the US search market from Google. This is a bit of a surprising figure for a search engine that is less than two years old in total. This means that Bing has moved up more than 6% between the months of February and March. Google saw their share of the US search market fall about 3%, leaving them with just over 64% of the search market.
Of course, Google is still the undisputed leader in the US and world search markets. However, some have suggested that perhaps the Bing and Yahoo agreement have made both companies much more effective than Google has been in recent years. The firm states that over 80% of searches that come from Bing and Yahoo will result in finding a website you are looking for, while only about 65% of Google searches will get you to where you would like to be.
Google is certainly falling in the US, but maintains a stranglehold on the world market as a whole. With Bing and Yahoo gaining ground through their agreement, Google will have to figure out how they can maintain their current hold on the US market.
Bing has aggressively pursued unlocked cell phone users since the incident took place, and has managed to carve out a number of deals that will allow them to take hold of some of the market. Bing and Yahoo reached an agreement to run through the same platform over a year ago, and it has been undeniably good to them, as they have seen their overall market share rise quite a bit since the deal was first enacted. Google has yet to comment on the story after it broke.
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