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Author Archives: ewilkinson

Moshi for iPad
  • Rumors swell about an iPad Mini launch as a mockup video suggesting its design details emerges

     


    As this week opened, the major news at all the top tech sites was, well, mini.


    Amid all the buzz is Apple's much-anticipated, diminutive successor to the iPad.


    The iPad Mini, of course, isn't even available yet, but techies and Apple fanatics alike nearly blew a gasket this morning when rumors of an upcoming iPad Mini event began to swirl.


    Now, don't get hasty. The rumors aren't even about a supposed date for said event, but rather about a date for the first invitations to get sent out. Citing a major Apple investor as a source, Fortune reported that the press should expect invitations for October 10.


    That date led 9to5 mac to speculate that an iPad Mini launch could be expected for mid-October, followed by shipping in November. Since that would be an apt time for Apple to capitalize on the Christmas shopping frenzy, we tend to lean toward that projection holding true.


    But if tablet and Apple junkies got excited about mere rumors about event invitations, just imagine how they must have felt when a leaked mock-up of the new tablet showed up on Japanese Apple blog Macotakara.



    The video, which shows a non-functioning iPad Mini dummy, seems to confirm all "previous design rumors," says BGR. That includes the conjecture about a 7.85" display, thinner bezel, and a thickness comparable to an iPod – most of which had already been hinted at by the discovery of third party cases for the iPad Mini.


    Among the conjecture is that the iPad Mini will be about as thick as an iPod

     


    The new tablet also appears to have speakers at the bottom rather than at the rear, which is in line with yet more rumors.


    But that's not the last bit of tantalizing gossip to emerge this week. Macotakara also reported that production for the iPad Mini has, in fact, begun in Brazil. though, they say, they "don't have information if it has been produced in [a] Chinese factory, yet."


    Nor do we at Pure Mobile expect this to be last we hear about the next big – or is it little – thing to happen to the iPad.




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  • Pics leaked of updated HTC One X
    Posted on September 29, 2012 by ewilkinson

    Pocket-Lint obtained exclusive pictures of the HTC One X's next incarnation

     


    If it ain't broke, don't fix it. Or at least, that seems to be what HTC was thinking when designing their latest version of the HTC One X.


    The new device, called the HTC One X+, isn't official yet. But pictures obtained exclusively by Pocket-Lint at least confirm its existence.


    As you may have guessed from our opening statement, the new shots of the HTC One X+ look extremely familiar, and the new device is likely to be more of a tweak or an update than a total reinvention.


    The Pocket-Lint pictures reveal mostly superficial changes to the exterior design. Pocket-Lint called the new phone “virtually identical” to its predecessor, with the exception of its black color accented by red details, and the new “b” logo for Beats Audio. Screen size, shape, and everything else appear to be the same.


    That said, a lot more than just pictures of the HTC One X+ have emerged. As MobileSyrup notes, aside from the iPhone 5, it has been “perhaps the most-leaked phone of the last six months.”


    And if you put together the rumors and conjecture from all the different sources, you begin to get a pretty good idea of what the next generation HTC phone is going to be.


    It's expected to run on Android 4.1 Jelly Bean, feature a 1.7GHz quad-core processor, and have 1GB of RAM, with 64GB of internal storage.


    Again, it's not a huge overhaul. And some, like TechCrunch, are asking whether “pushing out mildly-updated versions of existing hardware could put HTC back on its original, lousy track.”


    Still, it may just be that HTC have hit upon something good with the One family and have decided to hedge their betson the HTC One X+.


    But I guess we're all just going to have to wait a little longer to find out if the odds are in their favor.




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  • The terms "Scratchgate" and "Scuffgate" have surfaced as early adopters of the iPhone 5 complain of unsightly marks on the aluminum back

     


    Okay, so it's not exactly a national scandal on the scale of Watergate, but there's a kerfuffle all across the web over the reputed inadequacy of the new iPhone 5's aluminum back.


    The fact that the aluminum is prone to scratching has users and tech sites shouting Scratchgate and Scuffgate, and even led to cries of "oh, the humanity!" Proud new owners of the iPhone 5 have already been complaining of unsightly scratches and scuffs on the black-coated aluminum of their new prized possession.


    And, as 9to5 Mac reported, one such user actually garnered a response from Apple's Senior VP of Marketing, Phil Schiller, who told him: “Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.”


    Fair enough. The aluminum backing of the iPhone 5 may be prone to wear, but it is actually less fragile than the glass backing of the iPhone 4 and iPhone 4S. And even in a Gizmodo video where one user is determined to “scratch the hell” out of the new device within store, the iPhone 5 holds up pretty well, though it's never rubbed against sharp metal objects like keys or rings.



    Still, all of this brings us to an important, if awkward, discussion:


    It's fun to have the latest smartphone. You love Apple ever so much, and you and your new iPhone are planning to make a life together – at least until the next model comes out, that is.


    But the fact is, just because you trust your smartphone, there's no reason not to use protection. It's for your iPhone's good as much as your own. So glove the love.


    Yes, we're talking about cases and covers. In the case of the iPhone 4 and 4S, a rugged case is best (we've all seen those tragic shots of shattered glass.) But for the iPhone 5, a simple skin just to protect the black finish may be enough to do the trick.


    The result of unprotected smartphone love: the cracked glass panel of an iPhone 4

     


    Meanwhile, the moral of this story extends beyond Apple's products, to any smartphone you want to keep in good shape. To paraphrase Beyoncé, if you liked it then you should have put a skin on it.




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  • One need only look to the recent iPhone 5 hysteria, the raging legal battle between Apple and Samsung, or the righteous tone adopted in ads for most of the latest smartphones to know that some people take cell phones pretty seriously.


    Thankfully, however, there are still a few good laughs to be had when it comes to mobile devices, and Pure Mobile is counting down our list of the best and funniest cell phone ads throughout the years. They're a good antidote to some of today's more buttoned-up advertising, which deals in hard facts, or promises some great technical advancement for mankind.


    As much as we like heavy hitters like Samsung, Nokia, Apple and BlackBerry, we'd rather watch a middle-aged French woman breakdance, or the little green Android mascot burp than hear about specs any day.


    Korean Android ad


    We're not really sure what's going on in this Korean ad for Android, but the OS' little green spokes-alien sure sounds like he enjoyed his sandwich.



    AT&T's Family Rollover Minutes


    A mom guilt-trip at its finest. But the funniest part of this commercial isn't even seeing mom's typical “no waste” lecture framed in the context of cell phones, it's dad's resigned and exhausted little sigh. Watch for it.



    Motorola's Stripping Wife


    This older Motorola ad works the obvious appeal of an attractive woman removing clothing piece by piece – imagine the effect on a larger Galaxy or iPhone screen – but there's also a refreshing little punchline at the end.



    Postbank's Rich Husband


    This one isn't actually actually an ad for a cell phone, but we couldn't resist including it in this list, if only for the way it leads you astray right until the end. The ad's rich also handles things like a complete boss.



    Vodafone's Mom Ringtones


    This Vodafone ad from France has a mom acting sexy, looking like a zombie, and breakdancing, all at the switch of a ringtone. Classic.



    T-Mobile's “Who's in your 5?” ads


    These two ads from T-Mobile are so hilariously awkward that they definitely make our “Fave 5” cell phone commercials. One has two buds at odds over a secret crush (note the sly “foot massage” reference to Marcellus Wallace in Pulp Fiction.)


    The other shows a teen boy hopelessly intimidated by his girlfriend's dad. Pops is a little scary, but somehow, you feel for him.




    Dutch Not-So Refreshing Dip


    This Dutch cell phone ad shows that IKEA doesn't have a monopoly on funny Scandinavian advertising. It's got an ick factor, but it's certainly, erm, refreshing.



    Vodafone's Breaking the News Quick


    Sometimes, less is more. So we'll follow the example set by Vodafone in this ultra progressive, ultra-abbreviated ad, and leave things off short and sweet. Hope this list gave you a few chuckles!





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  • The drama between Apple and Samsung continues outside the courtroom in latest Galaxy S3 ad

     


    What? Did Apple really expect Samsung to sit quietly?


    It's been a good week for Apple, what with its big reveal and overwhelming enthusiasm for the iPhone 5.


    But, despite all the recent glory, Apple's got an enemy. And the thing about enemies is that, as much as they like to kick you when you're down, they're just dying to kick you when you're up too.


    Unless you've been living under a rock, you'll know that the courtroom battle between Apple and Samsung has been raging for the better part of a year now.


    Most recently, the dispute over intellectual property saw Apple win a ruling from the U.S. International Trade Commission.


    But that last ruling is unlikely to put an end to the drama between the two smartphone makers, even if it means taking the fight out of the courtroom and into the streets. In fact, Samsung has done just that.


    Just days after Apple's iPhone 5 unveiling, Samsung's latest ad for the Galaxy S3 takes direct aim at the newest iPhone incarnation.


    The ad, which compares the two smartphones' capabilities, and calls out the iPhone 5 by name, bears the statement: “It doesn't take a genius.” Presumably, the “it” in question is figuring out the Galaxy S3 is "better."


    Samsung's latest Galaxy S3 ad calls out the iPhone 5 by name

     


    The timeliness of the ad, which must have been prepared based on specs obtained before Apple's September 12 unveiling, led 9to5Mac to quip: “you can say a lot of things about Samsung, but one thing you can’t say is that they are slow.”


    Indeed, Samsung pumped that one out pretty quickly. But that's no surprise considering this isn't the first anti-Apple ad the company's run. Back when they were promoting the Galaxy S2, they slammed the iPhone with an ad making fun of Apple fanatics, claiming “the next big thing is already here.”


    This time, however, Samsung's Apple-bashing is more delicately directed at the company, not its users, and that may just work. At the very least, the ad should make people feel smart for choosing a Galaxy, rather than stupid for standing in line at the Apple Store.



    What do you think of Samsung's new ad? Is it tasteful? Accurate? Do you think it'll work? Leave your opinion in the comments section.




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  • LifeProof's new Nüüd iPad case promises "barely there" waterproof protection

     


    Humankind's fascination with gadgets can only be rivalled by our longstanding fascination with water.


    So, even though we quake with fear at the thought of submerging our iPads, iPhones and other devices, it shouldn't really surprise us that, when people go swimming or surfing, they want to take their tablet or smartphone along.


    We've already seen something of the waterproofing trend from LifeProof – the San Diego-based company boasts what's been called the slimmest waterproof case for iPhone 4 and iPhone 4S.


     


    But now, the New York Times' Gadgetwise blog is reporting on the company's latest in elemental shielding for Apple devices.


    This time, LifeProof has taken its efforts to tablets, with the waterproof Nüüd iPad case. The product gets its name from the fact that there's actually no screen covering – your iPad's naked glass screen is already waterproof, and adding an extra film on top only reduces clarity.


    Instead, the Nüüd case seals around the glass and provides a waterproof backing for the rest of the iPad. There's also access at the bottom for charging and syncing, so you don't have to constantly take the case off and put it back on again.


    As Gadgetwise points out, you still may not want to do any serious snorkeling with your iPad, since it wasn't really designed for that. But the new iPad case is great for poolside, a day at the beach, or any other routine encounter with water.


    You may swear to have never texted on the toilet, but show me the techie who says they've never brought their phone or tablet into the bathroom, and I'll show you a liar. In any case, waterproofing just makes solid sense.


    Any survival expert will tell you that where there's life, there's water. But as we at Pure Mobile know, where there's life, there's also tech.





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  • According to their latest campaign slogan, OIS is on. But Nokia's marketing team is way off in recent ads for the Lumia 920.


    As Mashable reported the day of the device's September 5th unveiling, Nokia's been left with pants ablaze after two independent bloggers discovered that images and video used to promote the new Lumia 920 were misleading.


    To clarify, the campaign's entire raison d'être was to pump up the Optical Image Stabilization (OIS) technology used for the new Nokia Lumia's “Pure View” camera. The argument here is that OIS makes for better pictures and video.


    The campaign, shot in Helsinki, presents a model in different scenarios, with split screens labeled “OIS Off” and “OIS On.” Obviously, the images and video clips labelled “OIS On” are clearer, and even have a more artistic appeal. The only problem is, they're fakes.


    Light diffractions in the Nokia Lumia 920 campaign images show they can't have been taken with the device

     


    Neither the campaign photos nor the video were shot using the Lumia 920. Instead, a leaked picture of the photo shoot showed artificial lighting and professional equipment.


    Since the story's emerged, Nokia has issued an apology, while still trying to cover its own ass. In an emailed statement, Nokia spokesperson Brett Young told Mashable:


    “The video was produced while the Nokia Lumia 920 was in early prototype and still not ready to show the full benefits of the amazing innovation it contains.”


    An independent blogger posted this photo of the proffessional lighting and camera equipment at Nokia's shoot for the new Lumia

     


    That's like McDonald's saying the Big Mac in their ads only looks so big and juicy because the squashed sandwich you received with your order wasn't ready to display yet.


    Nevertheless, says Young, “while there was no intention to mislead, the failure to add a disclaimer to the video was obviously a mistake.”


    Apology aside, the campaign video now also contains a disclaimer that clarifies the footage is a “simulation of OIS technology.”


    Nokia posted genuine photos on their site taken in low light with the latest Lumia 

     


    Meanwhile, Nokia has posted some real photos on their site that were shot in low light with the Lumia 920 and without “artificial lighting or stands.” These are compared with similar images shot with competitors' devices. Assuming the new Lumia's pictures are the real deal, they do look quite good.





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  • A third party manufacturer compared the sizes of upcoming devices to an iPhone 4S case and an iPad 3 case

     


    We love a good rumor, and the big news on everyone's lips this week surrounded some leaked photos that may reveal the dimensions of the upcoming iPhone 5 and iPhone mini.


    MacRumors reported September 10th on pictures released by a third party iPhone and iPad case manufacturer that compare tentative cases for the new devices to an iPhone 4S case and iPad 3 case.


    “The cases were created by case manufacturers in anticipation of the upcoming models. Designs are based on leaked specs coming out of Foxconn factories,” says MacRumors.


    While the new iPhone 5 case is taller than the iPhone 4S, the case for the iPad mini is smaller than the current iPad 3 case

     


    If the specs are right, those who believe bigger is better will be happy to know that the new iPhone 5 will in fact be larger than the current iPhone 4S, though it'll just be taller, not wider, with a 4” diagonal screen.


    As for those who think less is more, the case designed for the new iPad Mini is smaller than the iPad 3 case shown in the image, but not significantly. The new device is rumored to have a 7.85” screen.


    The size comparison as outlined by MacRumors 

     


    As Gizmodo noted, “ if that iPad Mini shell is accurate, the realization that it's not a total dwarf next to the 10-inch iPad, kinda makes the idea of one all the more tantalizing.”


    For now, it's all just speculation, but we're likely to have at least part of the truth on September 12th, when Apple's expected to unveil the iPhone 5 at a press conference. However, we'll have to wait a little longer to see the new iPad Mini, which is expected to be unveiled at some point in October.




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