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AT&T and Verizon Brace For a Shock As Texting Declines

By Aldo Panessidi

 

A classic attribute of technology is that it continuously evolving at light speed into more powerful applications and features.  In stride to technological advances, consumer’s behavior has consistently kept text messaging a repeatable revenue source and a sustainable ROI for service providers and carriers across the world. Alas, the halcyon days of text messaging may quickly be coming to a close if recent reports are any indication of trends.  Experience the convenience of online shopping for unlocked cell phones and mobile device accessories.  Discover wide selection of top quality, innovative protective bags, sleeves and cases as well as premium electronic accessories from the industry's most leading brands.   An accessory solution for every lifestyle... this is personal. This is you.  This is shopping simplified.

AT&T and Verizon Brace For a Shock As Texting Declines

A recent column in Forbes outlines that text messaging rates are declining in many countries around the world. The report metrics were based on the text messages sent this past Christmas Eve as it is one of the highest messaging days of the year.  As Tero Kuittinen, the author of the article and a senior analyst for MGI Research wrote of the Finnish wireless carrier: Sonera - 'As the major carrier of the Scandinavian country, it is a great marker for that country’s trends. Christmas Eve of 2010, 10.9 million messages had been exchanged. The same day a year later saw a drop to 8.5 million.  This kind of decline was also seen in Hong Kong and other highly populated metropolises... with the fall off may being as high as 14%.  Get powered up for work, life and play easily and conveniently with the latest collection of desktop chargers, wall chargers and car chargers.   Get all the power and energy you need for the mobile lifestyle.

These numbers may seem contradictory considering how consumers leverage cell phones foor both communications and as a pocket PC.  Do we talk more? Nope. Traditional texting is down? Yup. Are we using our phones as a multi media tool? You betcha. So where does this equation balance? The word “traditional.” Organic Facebook and Twitter support on Apple and Google smartphones is changing how we communicate. Add in email and free messaging apps (MMS versus SMS) and there is a recipe that doesn’t bode well for carriers and cuts the bonds of contracts and messaging packages that have lined their pockets for approximately 15 years.  Discover the widest online selection of Bluetooth Headsets and BlueTooth Car Kits.  Latest technology from top brand manufacturers.  Hands free functionality is designed for the interactive 'on the go' lifestyle and allows safe driving

When considering the increasing popularity of unlocked phones and the growing power of mobile consumers, this news should be closely considered by US carriers like AT&T and Verizon. Kuittinen noted in the Forbes article that for these major American carriers the next few years could see their earnings growth markedly decline. No surprise when “as much as 20% of carrier earnings are derived from text messaging.”  These players will seriously have to reconsider their strategy and plans to capture the business from unlocked phone users and the continuing evolution of messaging.

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