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Apple’s new iPhone and its 4-inch display

By Aldo Panessidi

It looks like Apple’s next iPhone will have a 4-inch display. The Wall Street Journal  has confirmed a number of earlier reports about the new  iPhone’s screen size, and as further confirmation that this is the final word, the paper also reported that the panel orders for the 4-inch screen have been placed with Apple’s suppliers- LG Display, Sharp and Japan Display.

Apple’s new iPhone and its 4-inch display

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Rumors on the new Apple’s screen size have been bouncing back and forth for awhile. One minute we hear a 3.5-inch prediction and the next it’s back to the 4.0-inch guess. It looks like the smart money was on a 4-inch screen. Remaining at the 3.5-inch size would have kept the iPhone essentially at the same screen dimensions as the iPhone 4’s that launched way back in 2010.

Apple's decision to go with the larger screen is, in part, a competitive response to Samsung’s next Galaxy smartphone model that has a 4.8-inch touch-screen. Samsung became the world's largest cell phone maker this year, and sold 45 million smartphones in the first quarter. Sales of the Galaxy phones outstripped the iPhone.

Apple’s new iPhone and its 4-inch display

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Some would say that it’s about time Apple increased the iPhone’s screen size. People want larger screens. We are getting used to using smartphones for things we once did on laptops - watch videos, create documents, and read maps. Other smartphone manufacturers have been moving towards bigger displays for quite some time.

According to Shaw Wu, an analyst at Sterne Agee, “a shakeup in the design of a larger-screen iPhone could go a long way in boosting its ‘wow’ factor, convincing fans to trade in their old iPhones for new ones. Not only do users pay for features, but they also pay for aesthetics and design. That's as important, or more important, than features. People love the current design -- but it's 18 months old."

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