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Apple beats Google as the world’s most valuable brand

By Aldo Panessidi

Apple has taken over Google’s number one spot as the world’s most valuable brand. According to a study carried out by global brands agency Millward Brown, Apple topped the list of the 100 most valuable brands with an astounding 84% increase in value in just the last year.

Apple beats Google as the world’s most valuable brand

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Millward Brown calculates that the Apple brand has increased in value by 859% since 2006 and now stands at $153.3 billion. Apple's portfolio of coveted consumer goods rocketed it past Microsoft to become the world's most valuable technology company in 2010.

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In the past year, Apple has boosted its brand value by 19% to $183 billion. Google occupies second place. IBM is third.