By Adhurim Murtezai
Amazon announced this week that its Appstore now allows Android users to "Test Drive" applications... and try out them before purchasing or downloading.
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Although Amazon has offered Test Drive for Web apps for more than a year, the reality of the marketplace is that most apps are downloaded to mobile devices. Being able to try mobile apps out before making a purchase will have a more meaningful effect on buyers.
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In a post on its Appstore developers blog Amazon said, “Today we begin the beta rollout of Test Drive on Android phones. Now customers can instantly try apps on their phone — where a majority of app purchases take place — without downloading or installing anything.”
"The more we remove friction for customers who want to try apps, the more apps they will try. Those customers are more likely to find apps they are excited to download. In this way, Test Drive helps customers understand the value of premium apps and helps drive downloads of premium apps."
Test Drive has already been enabled for more than 16,000 Web apps, and is currently available on more than 5,000 apps for Android phones. Amazon promises that they’ve only just gotten started.