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7 Reasons Nokia Gets No Love In The US

Wired.com a few days ago had an article, which we actually would like to post our comments on.

1 - A weak brand - We wouldn't call them a weak brand but we do agree they need more marketing.  The face time Nokia puts into their US launches is low.  With phones like the E71 and the E72 and N86 getting FCC approval some really good phones are coming to market.  They just need to market them.

2 - Lack of focus on CDMA handsets - This we had a problem with.  Granted we sell GSM phones but overall CDMA is not as widespread as GSM.  If you get a quad-band GSM phone you pretty much can go all over the world and get covereage.  The same doesn't go for CDMA.  Nokia decided it wasn't really a good investment since it's only the US and Canada that really support the network and now it even looks like the two major CDMA providers in Canada are swtiching to GSM.  Why support something that looks to be dying off?

3 - Poor execution - In recent history Nokia has made a few mistakes.  The Nokia 5800 XpressMusic didn't have the best launch which is a shame since the phone as actually a very good one and their apps store, Ovi, had a rocky start as well.  Again doesnt' help but anyone can bounce back considering no company has had a perfect launch record

4 - Lack of carrier relationships - This goes back to the CDMA problem.  They have phone with AT&T and T-Mobile which is the major GSM networks and it's exactly what they want.

5 - Unusual design - They have a lot of straight body phone and a few sliders.  With the amount of people who love the iPhone people are getting away from the flip phone.  Maybe we will start to see more

6 - Symbian - Alright it's not a perfect O/S but is there really any that is?  Windows Mobile has its problems, Android has its problems, and Apple has their problems as well.   Nothing perfect, but at least like all of them Symbian is being constantly being worked on

7 - An insignificant app store - Wired compared Ovi to the Apple Apps Store.  First things first the Apps store launched over a year ago, but Ovi lunched in May of this year.  They also say compare the 20 000 apps at Ovi to the 55 000+ apps at the Apple store... Again over a year.  Personally we feel to have have the apps in only 3 months that's pretty good.

So overall alright Nokia gets no love in the US and yes they don't do as much as they should but overall we think the landscape is changing.  Nokia makes some great phones and people just need to start giving them a chance

Nokia Phone

One thought on “7 Reasons Nokia Gets No Love In The US”

  • Ray

    The two CDMA carriers in the US account for approximately 120 million subs; the US GSM networks have demonstrated inability to handle heavy traffic and Nokia is still decidedly low-tech. In the US, low-tech still means flips. I doubt NSN will ever gain traction in the US before LTE reaches 70% market penetration - and then, only if they develop phones that can garner major press coverage.

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