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Monthly Archives: February 2012

Moshi for iPad
  • Prevalence of Social Media Addiction
    Posted on February 13, 2012 by Pure Mobile

    By Aldo Panessidi


    The brain continues to reveal little mysteries and idiosyncrasies that help us to better understand human behavior – especially around our less than stellar choices and vices. Alcohol, drugs, soda, food – these are all known triggers for pleasure centers of the brain. As is online gaming, so it is really no surprise that social media is also addicting. According to a team at the University of Chicago’s Booth School of Business, the networking sites available at the touch of a button could be even more addicting than nicotine or alcohol.   Consumers engage in social media through the unlocked cell phones, tablet, iPod and MacBook devices


    Retrevo conducted an exceptional report on Social Media use.... truly this is The Mobile Generation:


    Social Media All Through the Night


    Social Media All Through The Night


    Not only do social media fanatics check Facebook and Twitter throughout the day, almost half of the respondents said they check in on the social media scene in bed, during the night or as soon as they wake up in the morning. Naturally, younger social media users said they tweet by night more than
    those over 25.


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    Social Media Anonymous Social Media Anonymous


    Need more evidence that social media can be habit forming? How about the fact that 56% of social media users need to check Facebook at least once a day? Even more impressive are the 12% who check in every couple of hours.


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    Social Media InterruptionWe Interrupt This Dinner for an Important Message


    Just to round out the picture, the Gadgetology study asked consumers how they felt about being interrupted at various times and occasions for an electronic message. With everyone texting away on their phones these days, we weren't surprised to see over 40% of respondents saying they didn't mind being interrupted for a message. In fact, 32% said a meal was not off limits while 7% said they'd even check out a message during an intimate moment.


    Will Twitter Kill the Morning News Shows?


    Twitter Morning Social Addiction


    Among social media users, it appears almost half are so involved with Facebook and Twitter that they check in the first thing in the morning. With 16% of social media users saying this is how they get their morning “news,” could we be witnessing the first signs of social media services beginning to replace "Good Morning America" on TV as the source for what's going on in the world? Can they also provide more stimulation than a morning cup of coffee?


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    Another study was in Germany where the 205 participants were polled through BlackBerry smartphones seven times daily where they had to note if they’d had an urge to use social media in the past 30 minutes and if the participant succumbed to the desire or not. They were also asked to rate the severity of the desire on a scale of mild to “irresistible.”


    The full results will be published in the Psychological Science journal, but the preliminary data shows that compared to other addictive behavior, the highest rate of “self-control failures” were in conjunction with social media.


    According to the team lead of the study, Wilhelm Hofmann, “Modern life is a welter of assorted desires marked by frequent conflict and resistance, the latter with uneven success.” With traditional addictions, the downside is clear: weight gain, death, monetary loss, damaged relationships. Social networking is more sinister, innocuous, and incredibly accessible. But the downsides are potentially still there in the form of lost time, and frayed relationships (because let’s be honest, how many conversations are conducted on Facebook while sitting on the couch next to a significant other).


    So what’s the answer? With tablets, cloud storage, smart TVs and smartphones our connectivity is set to reach an all-time high. The consequences of compulsively checking a social networking site while driving are more clear-cut than intangible time-suck. So if you count yourself as one of the addicted, Bluetooth headset technology solutions and innovative car accessories could be necessary purchases for your handset.




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  • Samsung Galaxy III Set to Impress
    Posted on February 12, 2012 by Pure Mobile

    By Aldo Panessidi


    The next-generation Samsung cell phone Galaxy S III is rumored as poised to impress.  Due in part, that it will not be launched for a few months yet, reports are mainly unconfirmed.  However, South Korea’s Electronic Times News cited unnamed sources in its headlines when the Galaxy 3 specs of the handset were outlined.



    This upcoming smartphone is touted to be the thinnest yet – 7mm thick. To put it in perspective, the Samsung Galaxy S II is housed in  handset that is 8.49mm. And they both have some impressive specs. The next-generation Galaxy will sport the latest Android 4.0 mobile platform, an 8 megapixel rear camera, a 2 megapixel front camera and a Super AMOLED Plus display to please the eye. There are whispers that this smartphone will include a quad-core processor under the hood that would add some oomph to the experience.


    With the difference in size, customers would have to change up some of the device accessories but the design and technology of protective bags, cases and sleeves are continually evolving and improving. The mobile device will include 2GB of RAM, but for high usage customers there are always removable memory and storage alternatives.


    Samsung Galaxy S III - S3


    While we are sure to see more of this smartphone as it comes closer to the release date (likely to be May, but may potentially be seen on shelves as early as April). As this handset will have 4G LTE capabilities, Samsung may follow in the footsteps of its fellow vendors and make this upcoming smartphone an exclusive buy with one of the major mobile carriers. The hope is that they will give us an unlocked option as the current data plans for 4G LTE speeds are pretty pricey. By making the newest phones only available with exclusive mobile carriers, customers are put between a rock and a hard place: best, newest tech and exorbitant data plans that add up quick.




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  • By Aldo Panessidi


    Android. Apple. Apple. Android. The mobile OS brands and their respective handset manufacturers are in the grip of a fierce, cyclical competition to be the best and win global mindshare. Which is why we follow the momentum and progress of their sales and innovation so closely. So how did the vendors stack up against one another?   The usual culprits are present: Apple’s iPhone 4S and Samsung’s Galaxy S 2.


    Manufacturer Smartphone Market ShareOEM Market Share


    For the three-month average period ending in December, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG Mobile with 20 percent share and Motorola with 13.3 percent share. Apple continued to gain ground in the OEM market with 12.4 percent share of total mobile subscribers (up 2.2 percentage points), while RIM rounded out the top five with 6.7 percent share.


     


    Manufacturer Smartphone Market ShareSmartphone Platform Market Share


    97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers. Google Android ranked as the top smartphone platform with 47.3 percent market share, up 2.5 percentage points from September. Apple maintained its #2 position, growing 2.2 percentage points to 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft (4.7 percent) and Symbian (1.4 percent).


    According to the another market research firm, The NPD Group, the top three best-selling smartphones in the United States of last quarter all came from Apple: the iPhone 4S, the iPhone 4, and the iPhone 3GS (which consumers can receive at no cost when signing a contract at AT&T). Two of Samsung’s flagship smartphone, the Galaxy S II made the top 5 list as well. The availability of some of these handsets as unlocked devices likely contributed to their success as well.


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    When diving into the details of this buying behavior, NPD analyst, Ross Rubin, noted that customers are motivated by “a fast processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making is the top-selling handset in Q4.” In fact, the latest iPhone 4S outsold its predecessor by a whopping 75% and lapped the iPhone 3GS by a ratio of five to one. Throw in an OS that ties in the number one selling tablets in the world and customer get hooked.


    When looking at the mobile OS platform of choice amongst first-time smartphone buyers, Android won out with 57% - Apple only saw 34% of those first time buyers choose their solution.


    Much as there are solid tech reasons for Apple’s great performance with the iPhone 4S, NPD’s Rubin also outlines the rationale of Android’s growth and popularity amongst first-time buyers. “Android has been criticized for offering a more complex user experience than its competitors, but the company’s wide carrier support and large app selection is appealing to new smartphone customers,” Rubin noted. “Android’s support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier’s fastest network.”




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  • HTC Struggling Since iPhone 4S Debut
    Posted on February 12, 2012 by Pure Mobile

    By Megan Fleet


    Taiwan’s top smartphone manufacturer, HTC, cannot seem to catch a break when pitted against Apple’s iPhone 4S. The many patent cases that have flown between the two companies have mainly had judgments in Apple’s favor. Based on recent revenue reports, the trend seems to be continuing.


    HTC vs Apple


    On Monday, earnings for the fourth quarter of last year were released and projections for the first quarter of this year that fall shy of industry expectations. When following the numbers, HTC has seemingly been stuck in second gear since Apple released the iPhone 4S.


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    To put it in hard numbers, HTC reported consolidated revenue of NT$101.42 billion (US$3.43 billion) for the fourth quarter of 2011, a drop of 25.33 percent from the previous quarter.
    HTC also said its revenue may drop 31 to 36 percent sequentially to between NT$65 billion and NT$70 billion in the first quarter of 2012, as it is still undergoing a product cycle transition.


    The news doesn’t look much brighter to kick of 2012. The expectation was that HTC would net $85 billion this quarter. Instead, the money looks closer to $64 billion.


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    So is the manufacturer going the way of Research In Motion (albeit without the bad-boy executive behavior and panache)? Well, that remains to be seen. New products are bound to be released in 2012 that could turn things around, but what how will those smartphones and tablets compare to the Apple competition.  Their availability of 4G LTE and unlocked handset options could boost interest and sales as well.




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  • By Aldo Panessidi


    VaI love being singlelentine's Day is one of the most awaited days for couples to celebrate their love and express affection for one another.


    What if you haven't met your perfect match or that special someone... then, Valentine's becomes Single Awareness Day.


    Since the lovers among us are going be... shall we say somewhat engaged in amorous activities - I have prepared the following the Top 10 Valentine's Day Ideas for Singles:


    1. Give Yourself a Gift: Nothing can lift the spirits like a gift of mobile accessories.  Let the latest trend setting fashionable accessories express your unique style!  Discover an extensive array of award-wining  cases and skins that deliver modern style, stunning design and smart protection for your cell phones, tablets, iPods, MacBooks and other mobile devices.  Make your mobile devices stand out.  Customize your look - how cool can you be?
    2. Express love and Gratitude for dear ones: Why not gift something to Parents, Grandparents or anyone else who are special to you? Say you love them with a  selection of top quality, innovative mobile devices protective solutions and premium electronic accessories from the industry's most leading brands .
    3. Pamper yourself at a Spa: There is a saying that you need to love yourself first be able to love others. Spend the day by pampering yourself at a Spa. Get a massage, a facial, pedicure, hair cut or even a makeover and feel special and pampered!
    4. Party at Home: Are there other Single friends you normally hang out with or good friends whom you have not met for some time? You can organize a Singles Party at Home and have a blast with likeminded friends.
    5. Go out with friends: Organize your single friends and go out together for movie, play, concert, clubbing, beach or anywhere you all can have fun together.
    6. Do a Service: There are many people who are not as privileged as we are and it is our moral responsibility to do something for them. Why not visit an orphanage or old age home and spend time with the inmates there? You can also do things like adopting a Pet or getting involved in a good cause. Giving gifts and roses to old or sick people can be a wonderful way to express our gratitude to God for all the blessings we have in our lives.
    7. Eat out at your Favourite Restaurant: Go to your favourite restaurant with your other single friends or alone and eat whatever you like.
    8. Go out on a Road Trip: Is there a special place you have wanted to go? Plan a Trip alone or with friends visiting the place. Or you can explore an unknown territory on your vehicle. It could be anywhere - a temple, a picnic spot, tourist destination or anywhere you can reach within a few hours and also return back on the same day.
    9. Get Adventurous: Are you adventurous? Do you like Sky diving, rappelling, camping, Bungee jumping, parasailing or things of that sort? Go ahead and enjoy an adventure with friends or alone.
    10. Do things you love: Are there things you love to do or are passionate about but normally do not get the time to do it? Is there a new hobby which you are interested in? Do it or get started on the Valentine’s Day.

    Whether you are a Single by choice or single and searching, you can make your day special by indulging in some of the ideas given above. There is nothing to be depressed about being a single. I have tons of friends who are single and happy than many of the married couples I know. Still, if you are Single and frustrated on a Valentine’s Day because you do not have a mate, I would advise you to stay positive and take good care of your health and physical appearance. Who knows by next Valentine’s Day you may not remain a Single anymore.



    This post was posted in General, Odd And Interesting and was tagged with Valentines Day, Single Tips, Single Awareness Day, Passion, Love

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  • By Aldo Panessidi


    Ah the Super Bowl – the height of both gridiron and consumerism competition. The game pits the top two football teams in the United States against one another - while advertisers bring out the big guns and vie for the attention of the millions of congregated viewers.


    Samsung Super Bowl - Next Big Thing


    While the  New York Giants battled it out with the New England Patriots, Samsung decided to take the offensive against Apple with a string of anti-Apple advertisements. The crowning moments was a 90-second commercial that cost a cool $10 million to snag the airtime.  The following video is the Samsung's actual Apple bashing commercial aired during the Super Bowl.



    The ad series pitches Samsung as the “cool” alternative to Apple’s iPhone; the Super Bowl commercial promoted their upcoming smartphone launch, the Galaxy Note, which will available at AT&T later this month.   This device is also available as an unlocked cell phone, empower consumers with the freedom to choose the right carrier with the right service at the right price.


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    The premise of the 90 second clip is a scene of the now infamous Apple Store line where customers are waiting to buy the latest Apple device.  “I believe in a thing called love” is the soundtrack and the grey scene is brought to life in the form of a block party with Samsung Galaxy Note devices falling from the sky like manna.


    As the poster child of Android, Samsung is in a great position to compete with Apple. With its own line of Galaxy tablets, apps, and accessories, the South Korean vendor has converted its fair share of customers. These ads will certainly amp up interest in the upcoming launch which will be augmented with the Mobile World Conference this month where the best in docking stations, speakers, and other peripheral devices including glider gloves will help win over those consumers on the fence.




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  • BlackBerry Survival Testing
    Posted on February 8, 2012 by Pure Mobile

    By Aldo Panessidi


    I just love sharing with my readers... the various product survival tests that manufacturers put their various brands through to help ensure that they live to their specified high standards.


    BlackBerry Logo Durability Test


    Here we got a hold of three separate BlackBerry produced by  Ryan P.  a hardware Engineering Technician at RIM... these are the Water Test, the Drop Test and the Bend and Flex Test:


    The Water Test


    For the water test a BlackBerry Curve 9360 was dropped into water, or what they call the “Moisture Ingress Test”. This water contains dye so that they can tell where imperfections are in the design to “improve the device’s water seal”.



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    The Durability Drop Test


    The actual drop test is cool and apparently every Berry gets dropped on concrete “hundreds of times” to ensure it’s ready for a full rollout. In the video it’s never states the amount of pressure that used for the bend test, but does confirm “your BlackBerry smartphone can withstand the pressure of your posterior”.



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    The Bend and Flex Test


    Finally, the keys. Majority of BB users love the QWERTY keyboard – it’s one of the main reasons that makes a BlackBerry so “iconic”. The keys have been pushed, zapped and tested literally millions of times to sure they click with the right pressure and can withstand all the e-mails, BBM messages and tweets that you type. Have you ever been shocked by a door handle… RIM zaps them with what is called an Electrostatic Discharge, or ESD, to make sure that the sensitive internal components are protected.”





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  • DROID RAZR MAXX Released By Verizon
    Posted on February 6, 2012 by Pure Mobile

    By Megan Fleet


    Motorola has done it again!  Introducing a new Droid RAZR! This one was launched last Thursday by Verizon and has the likely moniker of “DROID RAZR MAXX.” As with any other mobile carrier, the handset is available at a discounted price when a new two-year agreement is signed. The asking price is $299.99. With that kind of out of pocket investment and a signed contract, this writer would highly recommend consumers to shop around for an unlocked cell phone.  These unlocked cell phones empower consumers to break free service provider long term contracts and permit to negotiate a plan that best meets your lifestyle needs at the lowest price.


    Motorola RAZR MAXX


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    Compared to its predecessor, the DROID RAZR, this latest Motorola is housed in a thicker frame (only slightly). After that the differences are nominal. In fact, Droid-Life affirmed rumors that each of these devices runs on exactly the same software. Even the Android versions for both the DROID RAZR and DROID RAZR MAXX are the same kernel, build number, and baseband version. The community forums have some miffed participants that accuse Motorola of simply charging customers for a new battery, but this streamlined user of software should actually make things easier on the manufacturer, carrier, and consumer.


    Discover the Droid RAZR MAXX in this insightful video :


    Smartphone manufacturers are known for making slight changes and rebranding devices. This allows the newest handsets to accommodate tech changes by tweaking the software versions from the old to the new device. Some examples of this are the DROID 2 and DROID R2D2. The silver lining is that as the DROID RAZR and RAZR MAXX, it will all be interchangeable which permits tech-savvy users to take advantage of a wide range of custom ROMs.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Alas, with the slight variation in size, all accessories may not be interchangeable. But with the internal specs unchanged, peripheral devices and more technical accessory purchases should meet the system requirements of both smartphones.




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  • By Aldo Panessidi


    Google Android’s numerous handset manufacturers have made the mobile OS platform incredibly accessible to consumers across the world. The one downside is that each of these vendors goes through its own process to adopt the latest version upgrades. Some handsets are not capable of those major upgrades, like Android 4.0, Ice Cream Sandwich.


    Luckily for Sprint Nexus S 4G owners, the wait should not be much longer. An internal testing ROM was seen on Google’s servers that will update the Nexus S 4G to Android v4.0.4 build IMM26. Of course that file was pulled once it was seen, but the more curious of you can get a mirrored copy at xda-developers. But, with the removal from Google servers, it is likely better to wait for the official release.



    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.


    The popularity of this device has customers of Verizon wishing it was available as an unlocked handset that could be used with their existing contracts. As LTE 4G becomes more mainstream across North America, the availability of smartphones capable of taking advantage of these speeds will increase. Carriers have been rushing to pair up with manufacturers to augment their product lines. The question of whether customers will be willing to pay the premium cost of these data plans.


    Enhance your mobility and turn your device into a power tool!  Discover select accessories such as; stylus & pens, micro SD memory cards, batteries, docking stations, Bluetooth headsets, data cables and glider gloves all specifically designed to make your devices functionally efficient and performance rich.


    Samsung Nexus S 4G Detailed


    The good news is that there is no requirement to utilize the 4G LTE capabilities until the costs are more accessible. In the interim, these customers have the good fortune of not having to purchase a new handset to get the Ice Cream Sandwich update which leaves more funds to invest in the must-have and secretly-covet accessories to make the most of your pocket PC.


    As this report indicates, the version had release keys which denote a fast-approaching launch date. So far, the next gen Android platform has had great reviews, so be sure to keep your eyes and ears open for your Nexus S 4G update!




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  • HTC Ville Svelte and Sweet
    Posted on February 6, 2012 by Pure Mobile

    By Megan Fleet


    The hype and buzz have died down a bit from CES, now we are on our way to the build up and news out of the Mobile World Congress. So without further ado, let’s fill you in on the latest  HTC cell phone -  the HTC Ville.  Get a detailed review of the svelte metal uni-body design that is less than 8mm thick that  is  HTC Ville.



    Potential customers can expect an Android 4.0 mobile OS which will please those who don’t want to have to wait for their device to roll out upgrades. Additional specs are Sense 4.0, a 4.3 Super AMOLED display, with a 1.5 GHz dual-core Snapdragon S4 processor under the hood. What’s really exciting is that this Snapdragon’s Qualcomm Krait CPU will increase performance by 60% compared to the existing Scorpion micro-architecture in previous Snapdragon versions. A face-lifted Adreno 225 GPU will make graphics perform 50% faster too. Get ready for a little zoom zoom in your HTC Ville!   Get a complete view of the HTC Ville preliminary specs at GSM Arena


    HTC Ville - Front Back Side View


    Leaving your valuable mobile devices unprotected is risky!  Discover the latest innovative protection solutions... stylish top brand bags, sleeves and cases specifically designed to protect your devices from scratches and blemishes.  Tough on the outside, sweet on the inside these brand name protection accessories combine complete device coverage with sleek artistic expression.




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