By Aldo Panessidi
For those of you loyal readers who have been following and reading my blogs.... you no doubt noticed my propensity to provide you with industry and market statistics and information.
Keeping with this tradition, I came across a study - IT in the Toilet conducted by 11 Mark "View Infographic"... according to this report, we shouldn't be surprised if we hear a toilet flush in the background while on the phone with friends or colleagues; as a whopping 3 out 4 in America use their cell phones while in the bathroom.
Approximately the same number of men and women have used the phone in the bathroom, according to a survey of 1,000 Americans... although men seem more tethered to IT in the toilet: 30 percent of men versus 20 percent of women agreed with the statement, "I don't go to the bathroom without my mobile phone."
Since only 14% of respondents reportedly cleanse their phones after a toilet session... I would highly recommend protecting both their devices and ultimately themselves with iSkin protective accessories' revolutionary Microban technology. Built-in to products during the manufacturing process, Microban antimicrobial product protection inhibits the growth of microbes such as bacteria, mold and mildew that can cause stains , embarrassing odors and deterioration of both cell phones and other mobile devices.
Check out the following video for in-depth information on Microban iSkin protective cases and skins.
More than half the surveyed users (63 percent) said they have answered a phone call in the bathroom, and almost half (41 percent) reported initiating a phone call. That's not all, however: What goes on behind the walls of the stalls is anything a mobile phone is capable of. Sixty-seven percent said they have read a text, and 39 percent have surfed the Web. Men work more from the bathroom—20 percent said they have participated in work-related calls, versus 13 percent of their female colleagues.
As expected, Gen Y respondents are the pacesetters in the "mobile everywhere" movement, with 91 percent using their phone in the bathroom. Still, older generations are not far behind. Eighty percent of Gen X reported using the phone in the bathroom, as did 65 percent of Baby Boomers and 47 percent of the Silent Generation.
While online, they are doing more than just surfing; 16 percent of Gen Y report they have made an online purchase while in the bathroom. The study indicates that 87% of Droid users (Motorola Droid RAZR, Samsung Galaxy S 2, HTC Amaze, LG Optimus 2X) and 84% of Blackberry users (Bold 9900 Touch, Bold 9790 , Curve 9370) followed by 77% of iPhone users are particularly likely to browse and buy in the bathroom – 22 percent have made a purchase, versus 10 percent of Americans with mobile phones overall.
"The writing is on the stall," said 11mark principal Nicole Burdette. "This study confirms what we all know: that the last private place is no longer private."