Spotify is a popular streaming music service that has continued to grow in popularity throughout Europe over the course of the last few months. Now, the company is planning to launch their service in the United States as early as next week. The company announced at an earlier time that they were looking to expand their service to the United States, but gave no indication of when this change might occur. The company has been gaining popularity in Europe, throughout several different countries over the course of the last few years and has grown into the largest streaming music service abroad. Now, with other large companies including Apple’s unlocked iphone 4, Google, and Amazon launching cloud-based music services, it looks to be the perfect time for Spotify expand to the United States.
As a start up in Stockholm, Spotify was able to quickly grow their user base by promoting the streaming service to young kids in high schools and kids in college. As of right now, Spotify already has deals linked with three of the four major US record labels, which means that they should be able to release with a solid catalog of music that will keep new user streaming in. This will allow for users to create playlists from their favorite artists, without charge, using a free model that utilizes ad supported content.
It is assumed that Spotify will also offer an option that will allow users to pay a small monthly in order to be able to stream their music catalog without the use of apps. It will be interesting to see if Spotify finds the same success in America that they have found overseas countries. The company has not yet revealed their pricing structure for users in the US market, a expected to be comparable to other companies that have released the pricing structure or their streaming cloud-based music services.
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