The unlocked iPhone 4 has been long rumored to be on its way to Verizon. Of course, this took a lot longer than most expected, but now that is official we have some time to go ahead and take a look back at the history of the deal and how it finally came together. We know that both companies had discussed the move over the last few years, but because the newest iPhone’s did not live up to expectations of Verizon, there was no rush to keep the deal in place.
The deal first came together at the end of last year and was put together by Verizon President Lowell McAdam and Apple COO Tim Cook. Both of them had worked through the specifics of the deal over the course of a few weeks leading up to it. The commercial aspect of the deal reportedly only took about one day to finalize. The biggest issue between the two companies was releasing an iPhone version that would run on the Verizon network. Apple also wanted Verizon to put some towers at the Apple HQ building so that they could monitor signal strength and also look for reliability issues. That reportedly hung up the deal for quite some time.
As a result of the most recent deal, both of the companies have agreed to share their knowledge regarding updates with both companies so that they can better work together to bring the consumer base devices that they truly want and are looking for. Verizon will convey their network plans to Apple so that they can better suit their devices for the Verizon network, and Apple will let them know ahead of time about upcoming device plans so that Verizon can prepare as well. Verizon also had to agree to not put their logo on the iPhone 4 unlocked device when it was released. The sales are going to be through the roof, that much is known.